Being clever and funny in an ad is an awesome accomplishment that can really draw in viewers and leave the ad memorable in their minds. Like this piece for condoms.
Condom and KY ads can be funny or at least get a chuckle out of the viewer. There are some other ones like this one for KY. I always thought this was great because it was appropriate and funny how they skirted around using sexual terminology and they put in the old dance. It is subtle (people are not groping having sex) and clever.
But when you try to be funny and make a statement and DO NOT succeed, you get bad bad bad designs. Like the following…
How could this be a design?! I get what they are trying to say, but this just makes my skin crawl! I showed it to a couple of my friends and they freaked out. Not one person thought it clever nor funny. I think an ad like this one makes people look at it for a second and then just get away from it as soon as they can wishing they never saw it, not what you want for an advertisement for your product. What do you guys think?