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Michael Kors X Versace

How can Versace, one of the most iconic Italian fashion labels, be bought by Michael Kors‽ This is absolutely insane! Versace is a brand with a very strong heritage and DNA—most people can notice their medusa emblem from a mile away. It upsets me that they were bought out by Michael Kors because I think that this action might degrade the brand. Large conglomerates such as Louis Vuitton Moët Hennessey, Kering, Michael Kors Group, and Tapestry are known for cheapening a brand’s image.

Before Gianni Versace died, he made plans for his company to go public. When his sister, Donatella, took over she kept the brand within the family (at least most of it) until now. I think that Donatella is doing this for personal gain and possibly to develop her family’s business. Even though she might feel that this business decision will help her company grow internationally, I think that it is a very bad move.

Michael Kors is a brand that has become so saturated in our society. They lure customers in with their endless 25% off promotions that happen almost every month. Let’s be honest, who wants to buy something full price if they know it will go on sale in a month? I fear that Michael Kors might implement their unsuccessful business model on Versace. The man, Michael Kors, doesn’t even design the clothing and handbags branded with his name, he is merely a figurehead. Versace’s head designer has always been in the family, but this might change after Michael Kors buys them out.

Success In Makeup Package Designs

Makeup is used on a daily by women and men all around the world. The cosmetics world is increasing at a fast rate, more and more people are buying makeup than before. We develop our interest in makeup because it help enhances one’s appearance, giving us a boost in confidence. I for one, developed an interest in cosmetics because of each items design. From the design of the makeup itself and the packaging the makeup is in.

 

The better looking and slick a design is, the more attractive it is to me. While people say, “don’t judge a book  by its cover”, I believe that if the packaging is not interesting itself, customers will not be willing to look at what is inside. For example, a new makeup brand launched this month called Kaja and because of the interesting and playful packaging, it is receiving a lot of attention in the makeup world. The packaging is very interactive with the user and the colors of the packaging is very subtle and minimal. This is the kind of makeup that can grab makeup lovers’ attention immediately.

Why Less is More

Every time I visit my aunts and uncles’ houses, I get lost behind oversized puffy pillows on the fancy sofa, a perfect spot for hide and seek. Their curtains are massive and decorated with a floral pattern, and its purpose is lost because no one uses them to cover the window. This kind of old-fashioned furniture is my family’s ideal beauty because they get “the bigger and fancier, the better” idea.

Today, I went to the At Home store and saw that the interior design is very simple and used lots of negative space, white. The world’s beauty ideal is opposite with my family’s ideal. The question is: Why is less more?

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My family’s ideal

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The world’s ideal 

Minimalist design can answer this question. Minimalist design is a trending design that started in the early 1960’s which was influenced by Dutch artistic movement known as De Stijl. Minimalist designer’s goal is strip down the unnecessary elements of website, posters, paintings, or houseware without losing its purpose, keeping only the essential contents. Van Der Rohe was an American-German modernist architect and came up with his famous motto, “Less is more”.

Minimalist art is still alive today because it offers a form of beauty that comes in simplicity, order, and harmony which is aesthetically appealing. It allows people to breathe in the spacious room with its message. Minimalist designer uses principles such as uttering white, empty space so the content can stand out, or restraint.

If my aunt removed unnecessary oversized pillows from her sofa, the sofa would be still functional and easy for me to assemble because I could sit down comfortably. However, my aunts and uncles have to disagree because sometimes people have different tastes.

I Don’t Like Reading but Good Design Makes Me Think I Do

I have fallen victim to the world of button pushers. In middle school, I prided myself on the number of books I read a month. Every other Friday, my literature teacher had us take Renaissance Accelerated Reader Quizzes. These assessments consisted of 10 multiple choice questions that tested specific knowledge about these stories. Whoever took the most tests and got decently high scores received a prize from the treasure box—the usual incentive. Once that sweet, sweet treasure box fluttered out of my life, so did my interest in flipping through stories. I think I read a total of 4 books for fun in high school.

Since I have grown in my passion for design, my desire to grow in literature has gradually paralleled. Great book cover designs inspire me to read. Whether I actually get through it from front to back, is really up to me. Learning about the history of book covers in my History of Design class fuels my desire even more. From illuminated covers from the medieval times to Industrial Revolution yellow-back covers to current powerful pieces of design, book covers have a huge hand in appealing to the masses. I wouldn’t say that I always judge a book by its cover, but a book that has a great cover design just makes me feel a little more motivated as I flip through the pages. I’m not proud of my decline in literary consumption, however, if good design is what it takes to spark that desire to pick up a good book and read it, I’ll take it!

Did you notice?

Did you know that Google Chrome was launched in September of 2008?  Chrome turns ten years old this month! How did Google decide to celebrate this milestone anniversary? You guessed it, makeover!

The first thing you notice when you open the browser is that nearly everything is a circle. You most visited sites and tabs now all have a circular or oval roundness.

In my opinion, the biggest change and the most valuable change made to the Google Chrome Browser is the function to the address bar. The answers to your search questions will appear along with other suggestions! If you are not excited, then you probably are not sure what I mean. Open the Chrome browser and type out a question — what is the weather? The answer appears in the address bar. Just think of how much time this update will save you.

Another time saving change made to the Google Chrome browser is to help people out like me who usually have twenty plus tabs open per page across multiple windows. I know I am not the only one who has a bad habit of opening new tabs even after I am done with the previous. The new change makes it easier to navigate through all your tabs by utilizing icons.

Many of these changes will affect our browsing habits and decreasing browsing frustrations. That being said, I don’t believe many people will notice or care for some of the other changes made to the Chrome browser.

Whatever the case may be, we should all wish Google Chrome a very happy 10th birthday!

What do you think of the changes?

Comment below!

Technology Is Rapidly Changing, And So Is Design

As new features in the world of technology are presented, new approaches to design follow in order to take advantage of the feature’s full potential. When mobile phones became popular to use for web browsing, vertical scrolling became more common and accepted. Then the design of websites shifted entirely from non-scrolling formats to long scrollable single pages. Now it is expected to have a mobile version of a website because of the large number of mobile users in the world. In the future with the current development of VR, design will reflect its ability to take advantage of the possibilities such technology presents.

As the years go by, the more humankind understand and refine the technology they have created, the more complex the designs become. Good design can give an identity to a product and present its usefulness, where a simple explanation of what it does cannot convey.

 

Design is also most commonly used to convey a message and sell a product. So, by adapting design to the conventions presented by the technology, sales can be maximized because of the accuracy of the products depiction. People admire honesty when it comes to consumer goods. No one likes to buy a product that is something different than what it was advertised because of a poor representation.

 

Everything changes over time, and design is no exception. In order to stay relevant, designers will always change their process and mindsets so that their ability to communication effectively stays consistent.

Design Student

      Being an art student is pretty cool. As an art student you can express yourself in various ways. I’m majoring in graphic design and I never thought I would. In high school I started of thinking of majoring in photography, painting, and then interior design. I would be majoring in interior design if mason had it. I choose graphic design because it was my second choice but, also because I love designing in photos that I take­­– like drawing on them. Art students spend a lot of time thinking and imagining things. A lot of thought and planning goes through a complete and finish work. As a design student I tend to spend hours on homework and working on lots of drafts. I also recommend sitting by an outlet when working on your computer before you  lose everything you worked on and make sure you always save, save, save all the time!

September: FALLing into Fashion Week

In the beginning of this month, the infamous New York Fashion Week took place. Countless number of people, numerous critics, and hundreds of designers and models gathered in the city that never sleeps. During this season, is the season where fashion designers get the spotlight. It’s the time where they get to show their designs (showcasing what they have been working on) and to get recognition from the public, the industry, and the media. I was excited for this year’s show because a former colleague who I knew from VCU was a part of the show. She was one of the lead designers for the company Gypsy Sport. Although, she was more of an acquaintance, it was still thrilling to see her designs and witness how much she has grown. The fashion industry is extremely competitive and to be a part of something so substantial is a major milestone. It was encouraging to see the growth and made me realize how much I have grown myself as a designer & artist.

Fashion is always changing and recycling. And to be “different and original” is difficult, however when a fashion designer finds their motive and inspiration, it is shown through their designs on the runway. Every color, print, fabric, stitch, and style was deeply thought out to create a cohesive line. I have yet to attend a fashion show, but am hopeful in the near future to go to one. Or, maybe even be a part of the industry, would be a (goal).

A Successful Atmosphere in a Museum

Design museums have a special connection with their audience. The museums can make the ordinary spectacular through displaying a story behind products that give the audience a better appreciation for the design. The Design Museum Danmark gives its viewers the ability to become close with the everyday objects.

One of the sections in the museum is a room showcasing different Danish designed chairs. Each chair is displayed in its own little nook. The chairs take up the space from the floor to ceiling causing the viewer to feel overwhelmed yet intrigued by all the detail.

The display is luxurious and places these chairs in a static form. An interesting element of the display is how the description and information about the chairs is hidden from the viewer. The viewer can interact with the display by pulling a panel with the information out from the side of the display. The viewer can take in the design on its own without commentary but if the viewer wants the extra information, it is there.

Museums can overload their audience with information that fights for the attention of the viewer. Being sensitive about information overload is something of great value and adds to the atmosphere of a display. Information is an important option to have but should not take from the visual experience of a museum.

Choice of Color

How do you begin your design project? I personally gather up my content and set up my Adobe InDesign file and create a color scheme to use in my design. As a designer, I have learned color theory and the phycological meanings of the main colors, but I tend not to put much thought into the emotion colors can evoke to the viewer when designing. After the one class on the topic, it faded deep into my brain not to be thought of again until recently.

While writing a design critique, it occurred to me that colors alone can change the meaning of a design. Yet, one of my first thoughts when creating a color scheme is making sure the colors I choose look coherent together, not the emotions associated with those colors. When I know considering the emotions colors evoke to the viewer would strengthen my design concept and meaning. I believe the phycological meaning of colors should be discussed in all design classes especially during a class critique. So, students do not forget the emotional meaning behind colors and can use the knowledge of it to improve their design.

When refreshing my memory on the phycological meaning of colors, I looked at this Creative Bloq post that goes over twelve colors emotional meanings in depth. The blog provides picture examples and it is easy to understand. Will you consider the emotions colors convey the next time you go to design?