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Category Archives: On the Web

Yahoo’s Logo Design Origin

Yahoo has been the site that Internet browsers have used for years. It is the source of sending emails, along with having news articles and a search engine. There are three questions that Yahoo users never thought of: what is the origin of the name Yahoo, why is its signature color purple, and why does […]

Why Beyoncé is Iconic but Her Albums Are Not

Designers in the technological age, like those crafting Beyoncé’s brand, no longer have a large-scale physical medium to create album designs. Instead, 12-inch vinyl sleeves have shrunk down to 1-inch digital icons. We no longer see albums covers like those of Pink Floyd, The Beatles, or The Clash. The small scale has limited designers, whose […]

3 Reasons to be Happy as a Designer

It’s Thanksgiving and there is a lot to be thankful about. Whether you are just now starting off as a student, or already have an existing career in the field, there are plenty of reasons to be happy as a graphic designer! 1. You get paid for being creative. While design is a procedural discipline, […]

Don’t Be Afraid of Color!

Don’t be afraid of color! I recently read Michael Bierut’s essay Chromatophobia, which tells the story of when he realized he had a fear of color, and it made me contemplate how complex color really is. With over 10,000,000 colors we can see, there are even more color combinations—and yeah, that can be pretty overwhelming. […]

Judging a Book by its Cover

When a person first sees an eye-catching book cover on a bookshelf in a store or a library, the cover gives the potential reader an impression. Whether the cover is for a Biology 103 textbook, a popular new thriller novel, or a fashion and beauty magazine for teens, the individual focuses their attention on these […]

Let’s Talk Sans Serif

If you’re a graphic designer, you most likely know you are expected to understand the difference between serif and sans serif letterforms and when it is appropriate to use them. However, when perceiving typography in design today, sans serif typefaces serve as the popular selection for designers. Since the Bauhaus design movement in the 1920’s, […]

Is Gotham the New Helvetica?

Originally commissioned for GQ magazine, Gotham’s popularity has boomed since its creation. Perhaps most notably, it was used for Barack Obama’s 2008 presidential election campaign. A fresh sans-serif typeface—nostalgic but forward-facing—it doesn’t carry the sort of historical weight that neo-grotesque sans-serif typefaces do. Gotham was a perfect match for Obama’s campaign. Clean, crisp, and wonderfully […]

This App Will Change Your Life

Making vectors, especially of complex patterns or drawings, can be pretty intimidating sometimes. I know for me, there have been so many instances where I’ve been discouraged from designing with analog anything solely because I didn’t want to go through the hassle of vectorizing it. The Adobe Capture CC app was a game-changer though. *cue […]

Just Your Type

When looking at graphic design, many people tend to overlook and forget about the thoughtful details that go into making a particular work successful. Typography especially, is a game-changer in the design world, and has the power to effectively impact a target audience. Understanding the importance of typography is essential for new and upcoming designers, […]

The Total Package

When walking across the cereal aisle of a grocery store, shoppers are enveloped in a colorful sea of options. Some individuals already know right away what brand of cereal they want specifically. Other customers simply do not have the time to compare the pros and cons of products, so they result to judging by the […]