Skip to content

Category Archives: On the Web

3 Reasons to be Happy as a Designer

It’s Thanksgiving and there is a lot to be thankful about. Whether you are just now starting off as a student, or already have an existing career in the field, there are plenty of reasons to be happy as a graphic designer! 1. You get paid for being creative. While design is a procedural discipline, […]

Don’t Be Afraid of Color!

Don’t be afraid of color! I recently read Michael Bierut’s essay Chromatophobia, which tells the story of when he realized he had a fear of color, and it made me contemplate how complex color really is. With over 10,000,000 colors we can see, there are even more color combinations—and yeah, that can be pretty overwhelming. […]

Judging a Book by its Cover

When a person first sees an eye-catching book cover on a bookshelf in a store or a library, the cover gives the potential reader an impression. Whether the cover is for a Biology 103 textbook, a popular new thriller novel, or a fashion and beauty magazine for teens, the individual focuses their attention on these […]

Let’s Talk Sans Serif

If you’re a graphic designer, you most likely know you are expected to understand the difference between serif and sans serif letterforms and when it is appropriate to use them. However, when perceiving typography in design today, sans serif typefaces serve as the popular selection for designers. Since the Bauhaus design movement in the 1920’s, […]

Is Gotham the New Helvetica?

Originally commissioned for GQ magazine, Gotham’s popularity has boomed since its creation. Perhaps most notably, it was used for Barack Obama’s 2008 presidential election campaign. A fresh sans-serif typeface—nostalgic but forward-facing—it doesn’t carry the sort of historical weight that neo-grotesque sans-serif typefaces do. Gotham was a perfect match for Obama’s campaign. Clean, crisp, and wonderfully […]

This App Will Change Your Life

Making vectors, especially of complex patterns or drawings, can be pretty intimidating sometimes. I know for me, there have been so many instances where I’ve been discouraged from designing with analog anything solely because I didn’t want to go through the hassle of vectorizing it. The Adobe Capture CC app was a game-changer though. *cue […]

Just Your Type

When looking at graphic design, many people tend to overlook and forget about the thoughtful details that go into making a particular work successful. Typography especially, is a game-changer in the design world, and has the power to effectively impact a target audience. Understanding the importance of typography is essential for new and upcoming designers, […]

The Total Package

When walking across the cereal aisle of a grocery store, shoppers are enveloped in a colorful sea of options. Some individuals already know right away what brand of cereal they want specifically. Other customers simply do not have the time to compare the pros and cons of products, so they result to judging by the […]

Happy Inktober!

It’s officially October! You know what that means right? No—not just colorful leaves, rain boots, and pumpkin spice lattes. It’s Inktober! Every October, artists and designers around the world participate in the Inktober drawing challenge by creating one ink drawing every day for the entire month. Created in 2009 by illustrator Jake Parker, Inktober’s goals are […]

And the 2017 PANTONE Color of the Year Is…

Announced annually, PANTONE unveils the Color of the Year each December. The corporation explains that the thoughtfully selected color is “a color snapshot of what [they] see taking place in our global culture that serves as an expression of a mood and an attitude.” This year’s chosen shade has been characterized as “a fresh and […]