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Category Archives: Design Business

3 Reasons to be Happy as a Designer

It’s Thanksgiving and there is a lot to be thankful about. Whether you are just now starting off as a student, or already have an existing career in the field, there are plenty of reasons to be happy as a graphic designer! 1. You get paid for being creative. While design is a procedural discipline, […]

The Powerhouse Behind Starbucks’ Designs

With 26,696 locations worldwide, Starbucks is easily one of the most recognizable and powerful brands in the world. From Starbucks holiday cups to the excitement around “PSL” (pumpkin spice latte) season, Starbucks has become a part of our culture’s vernacular. Every store has a similar format, with posters and advertisements matching the overall campaign design […]

Judging a Book by its Cover

When a person first sees an eye-catching book cover on a bookshelf in a store or a library, the cover gives the potential reader an impression. Whether the cover is for a Biology 103 textbook, a popular new thriller novel, or a fashion and beauty magazine for teens, the individual focuses their attention on these […]

You Need Some Space. No, Really.

Whether you work in an office or at home, the design of your workplace influences your productivity. As expressed in the Harvard Business Review article, “Employees Perform Better When They Can Control Their Space” by Diane Hoskins, “an optimal physical environment can serve as a foundation for an effective workforce.” By taking this into consideration, […]

Let’s Talk Sans Serif

If you’re a graphic designer, you most likely know you are expected to understand the difference between serif and sans serif letterforms and when it is appropriate to use them. However, when perceiving typography in design today, sans serif typefaces serve as the popular selection for designers. Since the Bauhaus design movement in the 1920’s, […]

Just Your Type

When looking at graphic design, many people tend to overlook and forget about the thoughtful details that go into making a particular work successful. Typography especially, is a game-changer in the design world, and has the power to effectively impact a target audience. Understanding the importance of typography is essential for new and upcoming designers, […]

The Total Package

When walking across the cereal aisle of a grocery store, shoppers are enveloped in a colorful sea of options. Some individuals already know right away what brand of cereal they want specifically. Other customers simply do not have the time to compare the pros and cons of products, so they result to judging by the […]

Designing for Friends

It always gets tricky as a designer when family members or friends expect free design work from you. If a designer gave free work to every friend they had, they would never make a dime. This being said, as professionals we need to stand by our prices and be firm about the quality services we […]

Intuit: How Design-Thinking Drives Business

“Talking and thinking about design wouldn’t accomplish much if it didn’t show up in our products.” -Brad Smith Now more than ever, our world as consumers is oversaturated with options. How does a company stand out? For Intuit, the financial technology company of Mint and TurboTax, success comes from being a design-driven company. Realistically, most […]

Designing to End Childhood Hunger

Ayesha Curry, wife of NBA superstar Stephen Curry, designed a spatula for a non-profit organization, “No Kid Hungry” to help end childhood hunger. Ayesha is also a chef, cookbook author, and a mother of two kids. Most designers, usually designed things to promote a company, product, or to get paid. What makes this design different […]