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Category Archives: Design Business

You Belong at AIGA

Why should you join AIGA? AIGA, the American Institute of Graphic Arts, is the oldest and largest professional organization for design. It is a community and network of artists, designers, and creative people. This is the place where design leaders are—people who influence the profession of design. However, you don’t have to be a pro. AIGA […]

The Power of Advertising

Advertising is power. We all see it everyday. From billboards, to cereal boxes, to online websites, to major corporations and small businesses, other companies that display to the public their products, so as to create a name for themselves. Corporations and small businesses alike need designers who know what they are doing in order to […]

“Don’t judge a book by it’s cover”

We’ve all heard the old saying “Don’t judge a book by its cover”, but we all do it. However strongly you want to disagree, book covers do matter. Of course the content of the book matters a lot more and a book with an ugly cover can have an amazing story, but the chances of that […]

The Marine Corp’s Logo

  The United Stares Marine Corps (USMC) owns the logo that portrays an eagle standing on the top of a globe and there is an anchor piercing through the globe. These symbols are a representation of something very important and they all have something in common: the marines are always ready and always faithful (semper […]

Sport Logo Design

  Sports. Some people enjoy it, some do not. Many types of sports exist. It is a huge industry worldwide. Since there is such a big demand for the sport’s franchise, sports teams and businesses that are in association with a sports team need designers to place their name and image out there in the […]

Books to be Business Savvy

Being new to the freelance world, I am always looking for more content to help me become a better freelance designer and business woman. Over the past year, there have been two books that I have referred to for tips, tricks, and advice. The first book is very well-known and is called GirlBoss. Written by the founder […]

The Client Isn’t Always Right

I hate it. I hate it when people talk about “just doing what the client wants.” How that’s a designer’s job. Maybe I hate the reality it implies, but I definitely hate the reality that mentality is creating. The more we say and abide by that phrase, the more everyone else believes that that’s all […]

What It Takes to Become a Graphic Designer

Graphic Design is the process of visual communication and problem solving by which illustrations, photography, typography and other elements are used to give the client or employer what they ask for rather than just creating artistic concepts for one’s own benefit. Designers work for clients and they must be prepared to give the client what […]

Feminism in Design: Sex-Based Economic Inequality

If you know a woman or are a woman, you need to keep reading. Although the gender pay gap has narrowed in the last fifty years, it still persists today, and researchers maintain it won’t close until 2152. Women face a pay gap in nearly every occupation, and design is no exception. Even though women […]

Because Presentation Matters

As a designer, it may be necessary to have a loyal platform for offering products and services. These platforms are used to establish domain names, website templates, and other services. Known for their free hosting services, WordPress is one of the most popular platforms on the web. Another platform is Wix which offers similar features and customizable website […]