Skip to content

Category Archives: Design Business

The Hesitant Designer

When I began a minor in graphic design, I thought it might be an enjoyable creative outlet. Instead, it became like a needy boyfriend, invading every aspect of my life, especially my non-design-related job. I guess my typography professor was right. The principles are everywhere. Graphic design and public relations are now conceptually inseparable to […]

Frustrated? Design it!

Frustrated with something stupid that you feel like could have an easy fix to it? Why don’t you take matters into your own hand, and design it yourself! That’s just what David Barnett did. Barnett was a professor who was simply frustrated with his headphone wires constantly tangling. He wanted something that was easy to […]

Gifts for Graphic Designers!

It’s officially Christmas season! Whether you’re shopping for a graphic designer in your life or just looking for fun and creative gifts, here’s a list of my top five favorite design-inspired gifts. The Slate 2.0 Lapdesk: Whether you’re working from your bed or the couch, Slate’s laptop desk protects your laptop from heat and even […]

3 Reasons to be Happy as a Designer

It’s Thanksgiving and there is a lot to be thankful about. Whether you are just now starting off as a student, or already have an existing career in the field, there are plenty of reasons to be happy as a graphic designer! 1. You get paid for being creative. While design is a procedural discipline, […]

The Powerhouse Behind Starbucks’ Designs

With 26,696 locations worldwide, Starbucks is easily one of the most recognizable and powerful brands in the world. From Starbucks holiday cups to the excitement around “PSL” (pumpkin spice latte) season, Starbucks has become a part of our culture’s vernacular. Every store has a similar format, with posters and advertisements matching the overall campaign design […]

Judging a Book by its Cover

When a person first sees an eye-catching book cover on a bookshelf in a store or a library, the cover gives the potential reader an impression. Whether the cover is for a Biology 103 textbook, a popular new thriller novel, or a fashion and beauty magazine for teens, the individual focuses their attention on these […]

You Need Some Space. No, Really.

Whether you work in an office or at home, the design of your workplace influences your productivity. As expressed in the Harvard Business Review article, “Employees Perform Better When They Can Control Their Space” by Diane Hoskins, “an optimal physical environment can serve as a foundation for an effective workforce.” By taking this into consideration, […]

Let’s Talk Sans Serif

If you’re a graphic designer, you most likely know you are expected to understand the difference between serif and sans serif letterforms and when it is appropriate to use them. However, when perceiving typography in design today, sans serif typefaces serve as the popular selection for designers. Since the Bauhaus design movement in the 1920’s, […]

Just Your Type

When looking at graphic design, many people tend to overlook and forget about the thoughtful details that go into making a particular work successful. Typography especially, is a game-changer in the design world, and has the power to effectively impact a target audience. Understanding the importance of typography is essential for new and upcoming designers, […]

The Total Package

When walking across the cereal aisle of a grocery store, shoppers are enveloped in a colorful sea of options. Some individuals already know right away what brand of cereal they want specifically. Other customers simply do not have the time to compare the pros and cons of products, so they result to judging by the […]