Symmetry is an interesting subject in art, on one hand most of nature is made up of symmetrical objects, on the other hand we are all slightly different. Asymmetry, on the other hand, is also very pleasant for the eye. We are told, as children, that we must pick three dandelions, not two in order [...]
As a design student I have a lot of insecurities about how my skills are going to actually hold up in the market. I see these design geniuses we study throughout class and I wonder if I have the same skills necessary to become successful. A friend of mine told me over this past summer [...]
Tints, tones, shades, what does it all mean? Often misused in describing a color, a tint is adding white to a hue, resulting in a lighter color, a tone results from adding gray and shading is adding black. The color wheel can be divided into three major categories, the primary and secondary colors we are [...]
Justification, though a standard practice in type setting, does not seem to carry over to the web. There seems to be an endless amount of debate on whether or not a paragraph needs to be justified. While the distracting “rivers” of white that can form when the spaces between words line up above one another [...]
Giambattistas Bodoni grew up in Italy quite some time ago. He is relavent because he is highly revered in the typographic world for his contribution to the trade. He was born with the advantage of being raised within a family that was lead by a father and grandfather who were prominant printers of that time. [...]
Does high style or contemporary design age well? Looking back at the futuristic automotive designs of the 1950’s, bell bottom pants of the 1970’s, and the hair of the 1980’s all have me wondering about the dated look of the past. I’m not saying that appearing to be aged is bad, but not all design [...]
Everyone is aware of the corporate logo, from Apple to Zippo. It seems that as media evolves so too do the logos. As the world around us has accelerated, the logos have simplified. The Nike logo for example: the “swoosh” is now so recognizable that the company name itself has become redundant. At a glance, [...]
Logos are seen on almost anything. They are symbols that represent and identify the company that made the product. Logos consist of the name of the company (logotype) and/or a simple abstract design (ideogram). Each logo can be unique depending on the kind of design, shape, color and the font used for the logotype. Certain [...]
McCain Lies The campaign race is finally over, but the words from the paid advertisement from each party that was broadcasted over the radio are still regurgitating in my mind. McCain was called out for campaign ads with half-truths and many reports have proven his claims to be completely false and misleading in many [...]
Aesthetics is about experiencing the world around us through our senses. Our senses is what set us apart from everyone else – to be unique. There is one type of stimuli that is related to art and that is beauty. Although the new norm seems to suggest it is individual, the mass culture controls how [...]