Thursday, February 26, 2009
How could Volkswagen sell Hitler’s favorite car to the American people only a decade and a half after World War II? This was the question asked of the advertising agency Doyle Dane Bernbach in 1960. In order for them to solve this problem, they would have to find a new way to advertise their products. [...]
Thursday, February 26, 2009
A playful graphic illustration of a pencil and a joint leaning on a hand-drawn type that reads “Never not working”. This is the motto of New York based designer, Eric Elms. Starting his first job screen printing posters for the well-known designer, Shepard Fairey, Elms has landed multiple projects with reputable companies such as Nike, [...]
Thursday, February 26, 2009
Established in 1886, Coca-Cola has become a recognized brand name internationally with numerous advertisements around the world. Coca-Cola currently owns four out of the world’s top five non-alcoholic sparkling beverages. Promoting their product with the slogan, “live on the coke side of life”, they incorporate this slogan not only digitally with television commercials, but graphically [...]
Thursday, February 26, 2009
According to IDA.org 26% of average car buyers claimed a magazine article, versus only 9% from a web site, would influence them in their CAR BUYING decision. 26% isn’t a big number in the grand scheme, but it does lend credibility to the automobile magazines. However, purchasing a car isn’t the only reason to pick [...]
Wednesday, February 25, 2009
GEICO Auto Insurance is known for many different humorous ad campaigns that they use to advertise their insurance. They have used cavemen, lizards and even a little stack of money with eyes to sell the value of insurance. However, when it comes to GEICO Powersports Insurance, they have taken a completely different approach. Motorcycle insurance [...]
Wednesday, February 25, 2009
I was in the bathroom, and ran into a former classmate you took an two art history classes with me. We came upon the topic if whether taking a bunch of coke cans, or garbarge from the streets to create a meaningful piece should be considered a piece of art and worth thousands of dollars. [...]
Tuesday, February 24, 2009
Understanding the law regarding fair use can save your career. Not knowing the law is not going to excuse you if you infringe on someone’s copyrighted material. The financial penalties can be quite severe, not to mention the irreparable damage that can be done to your reputation. The four factors listed in section 107 of [...]
Tuesday, February 24, 2009
Interstate and road signs provide travelers with an array of information, from mileage to bathroom locations. Consistent and effective signage is crucial to travelers. The design that goes into making these signs is commonly taken for granted. Had the designers of these signs been less aware of effective layout, the result would have been disastrous. [...]
Monday, February 23, 2009
The use of photographs in graphic design has always been an important aspect of presentation. Today, many designers opt to make use of the millions of royalty-free stock photos readily available on hundreds of websites. While buying these ready-made images is certainly easier than taking the pictures yourself, there are certain drawbacks. First, the designer [...]
Sunday, February 22, 2009
“Don’t bite the hand that feeds you.” It’s not hard to imagine that that saying came from a dog owner. Now however it seems to mean something along the lines of how you treat those who support your living. With the First Things First Manifesto 2000, I wonder are designers biting the hand that feeds [...]