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Is Futura becoming the new Helvetica?

Recently I have been noticing something. Everything is being set in Futura. Just walking through a town, watching TV, or browsing the web, Futura seems to be the go to typeface. When I was in Richmond over break I especially noticed it. I even thought it was hard to spot Helvetica because Futura was taking over. After looking it up, I found the Skyfall is technically not in Futura, but it is pretty dang close. While talking to my non designer friends they have learned of Futura somehow. I predicting in the next few years that Futura will be one of those typefaces we try to avoid because of the over use of them. Maybe there will even be a movie about it. There are some funny things out there about this subject and some people tend to agree. There are numerous tweets with people complaining and I even found another blog post about it. What do y’all think?

Blog Post:

http://www.20three.com/2012/08/paul-renner-everywhere-i-look/

Twitter:

https://twitter.com/jrewing/statuses/251343900822863874

https://twitter.com/neagle/statuses/164564979075399680

5 Comments

  1. sharri21 wrote:

    Personally, I never noticed it until I read this blog post–possibly because I was too busy looking for Helvetica!

    You’re right though, Futura is all around us. I can’t say that I’m terribly unhappy about it just yet though. Afterall, it could be Papyrus!

    Wednesday, November 28, 2012 at 7:15 am | Permalink
  2. tlemmer wrote:

    I’m rather guilty of this, when i’m stuck looking for a sans serif, and i kind of want to use Helvetica, I will use Futura solely for the fact that it’s not Helvetica. But now Futura is the new Helvetica? i suppose i’ll start using Frutiger!

    Monday, December 3, 2012 at 8:50 am | Permalink
  3. Edu Pereira wrote:

    Wow … I agree with Sharri21. Futura is all around us. I have never stopped and payed attention on this before. Very interesting post.

    Monday, December 3, 2012 at 7:27 pm | Permalink
  4. Drew_Garvey wrote:

    I see Gotham way more than Futura. There is even a tumblr dedicated to it. http://gothamiseverywhere.tumblr.com/

    Tuesday, December 4, 2012 at 3:17 pm | Permalink
  5. kstout wrote:

    It’s funny how quickly designers can start disliking something. I think Futura has a bit more variation than Helvetica which hopefully will make it last longer.

    Sunday, December 9, 2012 at 1:25 pm | Permalink