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Logo Swap

During one of my interweb browsing sessions, I came across this submission on one of the many social media sites that I peruse. I know it’s old, but I thought it was amusing. Someone took the major competitors of many different types of business that have highly recognizable logos and swapped them. Some of them, I may not notice right away if I were to encounter it in real life, such as the Nikon/Canon swap, since I am not an avid photographer, but the FedEx/UPS and Coke/Pepsi were pretty jarring. It goes to show how importnat a company’s identity is, and how essential branding is. It is literally the “face” of the company. I haven’t taken Corporate Branding yet, but I do look forward to learning the process that goes into the creation of these identities. I Googled this topic a little more and I found a link that had even more swaps if you are interested or find it at all amusing:




  1. nmonton001 wrote:

    i just feel so wrong about looking at these logos. Many of them are so familiar. All of these companies have made a strong brand identity for themselves that it is hard to look at them any other way. They just dont work! (except Nikon/Canon.)

    Friday, February 8, 2013 at 11:02 pm | Permalink
  2. Iris Guevara wrote:

    I agree that it does look a little strange because it is not the actual logo design. That being said however, I felt like each design could work with the swapped company also. If Fedex went with the UPS logo it still looks good. Same goes for the Vimeo swap and several others. This, to me, is a sign of good design. If a design can work universally then is strong enough to work no matter word you put in there. Obviously that is not always the case, for example FedEx has an arrow in its original design, but generally I think these logo designs are strong enough to work with almost any word used.

    Monday, February 11, 2013 at 8:15 pm | Permalink
  3. Arthur Reinaltt wrote:

    Wow this blew my mind away. im not a designer so i dont really look at things like that but wow. It looks so wrong! i googled it and there were was the same idea but for sports or tv shows. just wrong.

    Friday, March 1, 2013 at 1:08 pm | Permalink
  4. John Schubel wrote:

    I think it’s interesting to see how similar or dissimilar the logo of one company is compared to their largest competitor.

    Saturday, March 2, 2013 at 1:14 pm | Permalink