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Big Brand Theory

A few people on this site mentioned their love for minimalism, so I thought I’d share an article I saw about the redesign of some iconic soda and beer cans in the minimalist style. Malaysian designer, Ewan yap, redesigned several to try and achieve a look that is both “simple and refreshing, while still being completely recognizable”. I recognized most of them, but there were a few that I couldn’t be sure of. I think most of them do have a fresh, updated look, while some just look like the originals, with an overblown logo. Have a look at them and see what you think… Big-Brand-Theory-by-Ewan-Yap-1Big-Brand-Theory-by-Ewan-Yap-3

And here’s a link to the article: http://hiconsumption.com/2013/02/minimalist-soda-cans-big-brand-theory-by-ewan-yap/

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