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Is Creativity in the Work Place Necessary?

So you have a new project and you need to get those creativity juices going, but you’re stumped on ideas. Read NPR’s article “How Creativity Works’: It’s All In Your Imagination“. It’s an interview with Jonah Lehrer about his book “Imagine: How Creativity Works.”  Lehrer argues that creativity, whether you’re “writing a Shakespearean tragedy, or trying to come up with a new graphic design or writing a piece of software, how we think about the problem should depend on the problem itself. Creativity is really a catch-all term for a variety of very different kinds of thinking.” I’m a Graphic Design major, so I relate to this from a visual perspective, but I forget that creativity should be used in all professions. One of the great stories in the interview was about how Dan Wieden at Wieden+Kennedy came up with Nike’s slogan “Just do it.” Do you agree that all professions must use creativity on a daily basis and can the daily work day feel fulfilled without it?

2 Comments

  1. Jesse Noel wrote:

    Creativity is important in most (if not all) professions, to that I would agree. I feel like there are quite a few professions, however, that creativity is not only unappreciated, but frowned upon. The key is to creatively find solutions to problems that might otherwise seem unsolvable. I don’t imagine independently creativity is valued in military applications, for instance, but that isn’t to say that creativity couldn’t be used to solve a tense, dangerous situation in the field.

    Monday, March 18, 2013 at 8:43 am | Permalink
  2. Dmitry Golovsky wrote:

    I believe that creativity is used in every business however it is not used in every aspect of every job. When there is someone whose job it is to pick up the trash they will not strain the right side of their brain creating a concept or idea. However the manager should be thinking creatively in a way that makes all trash trucks more effective and less expensive. Creating a different loading system to save seconds per load could expedite a work day and save money on gas and workers salaries. Creativity must not only apply to visual work but to the innovation, development and progression. At mason we know all about that, its our tradition.

    Monday, March 18, 2013 at 11:41 pm | Permalink