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What Can We Learn From Mad Men?

draper_screen

I made a comment about this quote in our class last week. In season 4 of the riveting series Mad Men, Don Draper makes a bold statement about a particular advertising campaign. He states that an ad should be simple, but significant. Do you agree with this statement? Why or why not? Have you found instances where this applies or doesn’t apply? List examples if you wish!

 

2 Comments

  1. Charlis Foster wrote:

    First, let me state that I am a huge fan of Mad Men. And one of the biggest reasons I watch (though I’m behind) is because of gems of info like this.

    I agree, ads should not give the reader too much info to process. They should be able to see all the information they need at a glance. The way it’s presented should be memorable enough to where they can look at it for a second, but it will stay in their mind. Trying to read too much info or having to decipher an ad is distracting from its intended purpose. A simple, yet significant ad can function as a sort of subliminal message. If it’s significant enough it will be recalled to memory without a need for conscious thought. And all it takes is one seed of information to begin building brand recognition and loyalty.

    From personal experience, I can tell you that the simplest ads, packaging and other designs have been the ones that stand out the most to me.

    Monday, February 10, 2014 at 8:00 pm | Permalink
  2. Sam Mclaren wrote:

    I’ve never seen Mad Men before; however, I do agree with the quote that you should create an ad simple, but significant. Because if it is a simple design, there is no distraction and there is no unnecessary placement on the design. There are some posters I have seen that have too much information placed everywhere that I think is unnecessary.
    For example, this movie poster I saw called Easy Money and the design is very distracting to me. I think it should focus on what the cinema is trying to present instead of placing rating stars and comments from critics or magazines. People can look at the ratings and comments on the internet.

    Wednesday, February 12, 2014 at 12:03 pm | Permalink