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Paul Rand Interview

What’s up guys,

This is a 3 part interview of Paul Rand. I haven’t been able to find many video interviews of him, and this one seems to be the most in depth. I really like and admire Paul Rand because of his simplistic take on branding and identity and graphic design in general. This interview offers unique insight into the concepts behind some of his designs; as well as his own personal views on graphic design.


  1. Lindsay Kempter wrote:

    You were right, this is a great interview. I really liked how the interviewer said that Rand was a “communicator.” Regardless of what language one speaks, his logos are internationally recognizable. I happened to have written a paper about him for a previous class and I also greatly admire his work. I think that a lot of design currently has become too busy and overwhelming. Simple and elegant design will always win in my book.

    Friday, February 21, 2014 at 8:20 am | Permalink
  2. Nikhilaa Prakash wrote:

    This is an amazing interview. Very informative. From this video, i understand that art is a subject that language is not a barrier for. His logos are famous worldwide, and that is what matters for art.

    Monday, February 24, 2014 at 5:42 pm | Permalink
  3. Vivian Park wrote:

    Raymond, I also admire Paul Rand’s works. Through his work he adds new ways of thinking and opens doors to new experience. Here are what I found inspiring from Rand’s words: “The subject matter of a logo need not match the subject matter of the business it represents.” “The only mandate in logo design is that they be distinctive, memorable and clear.” According to Rand, logos don’t have to directly depict anything about the company they represent. He provided new alternatives as solutions to old problems. Rand’s influential principles continue to inspire today. is Rand’s official website and it provides articles, interviews, videos, and more information about the artist.

    Sunday, March 16, 2014 at 2:18 pm | Permalink