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Venture Capitalism and Graphic Design? Really?

Ok, so I’m addicted to CommArts.

I found this particular article about how venture capital firms and companies are utilizing graphic designers as consultants when investing in other businesses.

My first instinct was, “What do venture capitalists want with designers? Designing their logo perhaps?”

After reading the article, I was pleasantly surprised. It discusses how these investing companies are asking for the opinions of graphic designers in terms of whether they should invest in a smaller company. Is their website good? Do they have an effective logo?

Crystal Au, the former UI director at Google, has been hired by such a firm, as stated in the article. What I found really interesting was when she said, “You can use design as a tool to spot where the problems are in a company.”

What do you guys think? Would you want a consulting job like this? I think it’s an interesting and unusual path for a designer, don’t you?


  1. Woojung Cheon wrote:

    I have never thought about this. It really is an interesting point of view and it can be an effective use of graphic design knowledge. Finding graphic design problems before making decisions sounds like a good idea. However, I think there are business matters that graphic designers won’t be able to answer, even if it is about design. Oh well, they would probably think about that before talking to the graphic designer..

    Tuesday, May 13, 2014 at 3:36 pm | Permalink
  2. HongJae Jeon wrote:

    Pure Design analysis from designer could be used to determine its product companies talent.

    I think this is brilliant. Rather then read tedious annual report to calculate the small companies actual talent, it actually outsource field expert to grade the actual performance and talent of product. I think i want this consulting job.

    Tuesday, May 13, 2014 at 7:54 pm | Permalink