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Venture Capitalism and Graphic Design? Really?

Ok, so I’m addicted to CommArts.

I found this particular article about how venture capital firms and companies are utilizing graphic designers as consultants when investing in other businesses.

My first instinct was, “What do venture capitalists want with designers? Designing their logo perhaps?”

After reading the article, I was pleasantly surprised. It discusses how these investing companies are asking for the opinions of graphic designers in terms of whether they should invest in a smaller company. Is their website good? Do they have an effective logo?

Crystal Au, the former UI director at Google, has been hired by such a firm, as stated in the article. What I found really interesting was when she said, “You can use design as a tool to spot where the problems are in a company.”

What do you guys think? Would you want a consulting job like this? I think it’s an interesting and unusual path for a designer, don’t you?