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Is Graphic Design really needed?

In this age of technology, to include Google, YouTube, and more, anyone who wants to do something, say design a logo, can look it up on the web or buy a program at the store; sit down, take some time to absorb the info, and, Voila!–they are graphic designers. What’s the big deal about it anyway? And why is it so expensive? “I’ll just buy the program for my secretary, have her learn it, then she can do it all. I’ll save money, time and increase her on-the-job skills,” says the wise businessman. Graphic designers call this desktop publishing.

Many follow the same logic pattern above. They think it is simple and easy to come up with an idea and throw it in on page. “Why is that taking you so long?” my boss would say. “Just finish up and print it.” I can honestly say I started as a desktop publisher.

Now that I have started taking design classes, I realize that my skills were severely lacking as a desktop publisher, which is why I’m in school. I love designing, and I wanted to increase my knowledge and skills in order to create a great product for my clients.

What I have come to realize is that the creative process takes time. And excellent design needs the process of: interview, research, discovery, thought, sketches, proposal of many ideas, acceptance of a few, construction, review, rework, repeat as needed before final approval for a design that will change the way an audience views the product and defines exactly what the client wants to say not only visually but also emotionally. This cannot be done in 30 minutes, or even 10 hours.

So yes, I can put something on the page for you, and yes, it may say kind of what you want, but will it truly speak to the audience? It might say something. But it won’t be memorable. It won’t reach your audience on a deeper long-lasting emotional level.

2 Comments

  1. swang18 wrote:

    people need designer tell what is right and what them should buy. that is from mad man.
    as you said, the creative process is quite long. i think the more you communicate with your client/know better about your subject, the better concept you will get. for my experience, concept is the most important part of design. once you get a good concept, you will shock your audience. then, your audience will follow your lead to buy the product that you want them to buy.

    Tuesday, September 16, 2014 at 7:43 pm | Permalink
  2. cdolak wrote:

    With the advent of more and more desktop publishing that you described a lot of people believe that this is the end of the Designer as we know it. I disagree, even though the market is becoming more and more saturated. This saturation has potential however. For so long people have taken for granted professionally designed work; the barrier of entry for doing such work was much greater, and this kept the masses out. Now that every one is able to contribute, good or bad work, people are seeing for the first time what bad design looks like. I hope this will lead to a better understanding and appreciation of what good design looks like, as well as an increased interest in the subject.

    Wednesday, September 17, 2014 at 1:44 pm | Permalink