In this age of technology, to include Google, YouTube, and more, anyone who wants to do something, say design a logo, can look it up on the web or buy a program at the store; sit down, take some time to absorb the info, and, Voila!–they are graphic designers. What’s the big deal about it anyway? And why is it so expensive? “I’ll just buy the program for my secretary, have her learn it, then she can do it all. I’ll save money, time and increase her on-the-job skills,” says the wise businessman. Graphic designers call this desktop publishing.
Many follow the same logic pattern above. They think it is simple and easy to come up with an idea and throw it in on page. “Why is that taking you so long?” my boss would say. “Just finish up and print it.” I can honestly say I started as a desktop publisher.
Now that I have started taking design classes, I realize that my skills were severely lacking as a desktop publisher, which is why I’m in school. I love designing, and I wanted to increase my knowledge and skills in order to create a great product for my clients.
What I have come to realize is that the creative process takes time. And excellent design needs the process of: interview, research, discovery, thought, sketches, proposal of many ideas, acceptance of a few, construction, review, rework, repeat as needed before final approval for a design that will change the way an audience views the product and defines exactly what the client wants to say not only visually but also emotionally. This cannot be done in 30 minutes, or even 10 hours.
So yes, I can put something on the page for you, and yes, it may say kind of what you want, but will it truly speak to the audience? It might say something. But it won’t be memorable. It won’t reach your audience on a deeper long-lasting emotional level.