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Evolution of the Apple Logo

Did you ever know how many times the Apple logo changed?

We see this logo everywhere, especially us designers. However, I think it is interesting to take the time and find out the process of this logo that we see everyday and maybe learn from it.

Screen Shot 2014-09-16 at 11.00.23 PM


The first logo was featuring Isaac Newton under an apple tree. A year later, it changed to focusing on the apple itself when Steve Jobs commissioned Rob Janoff to design it. The vibrant colors were usually to grab children’s attention for school.

Did you ever ask yourself why there was a bite on the apple?

The bite on the apple was purposely added to show scale and prove that it is an apple. If that bite wasn’t there it would look like a cherry or any other fruit. If you notice, “bite” sounded like “byte,” which is ” a unit of digital information in computing and telecommunication.”

It finally changed to monochrome because they felt that the rainbow didn’t work on the metallic MacBooks.

We really should be looking at these logos around us and appreciating them more.


  1. vho4 wrote:

    wow it’s great to see all the different logo Apple came up with. It also speaks for the era that Apple have gone through. I did not know the “bite” within the apple untils today.

    Tuesday, September 16, 2014 at 11:56 pm | Permalink
  2. spineda3 wrote:

    It is amazing to see how the logo has evolved over the years. The first logo they used is by far the strangest and I am glad they moved away from it. Makes me wonder if they will ever change it again and if they do, how they would change it.

    Wednesday, September 17, 2014 at 3:16 pm | Permalink
  3. mserpapo wrote:

    That’s too awesome! During elementary school, I remember clearly the 2001 logo design, but I’ve never noticed how it revolutionize throughout the years.Also, I didn’t know about the “byte” until you mention. It’s interesting how everything comes together into design.

    Sunday, September 21, 2014 at 2:43 pm | Permalink