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Sometimes The Top Design Isn’t The Best Design



Let’s face it…the design of the Colombian Women Team’s cycling outfit is…different.

And naked! Well, sort of.

In the recent Giro di Toscana, an international annual bicycle race held in Tuscany, Italy, the Women’s team from Columbia was spotted wearing outfits that gave the illusion they were partially nude. These uniforms weren’t see through or exposed any skin by any means, but due to their flesh-tone and emphasis on the lower torso of the body, they appeared to be almost pornographic and have caused quite a stir for many people.

“It’s sexist!” or, “Unacceptably Indecent!” Are some of the few phrases that were used to describe the impression left on people worried that not only do the outfits mock the sport and spirit of equality and fun in cycling, but that the uniforms are degrading to women.

So what are your thoughts? I think this is a case of poor design execution. Just because it was chosen to represent the team and even sponsored by the Colombian government, that doesn’t make the design a good one.

Granted, this outfit is unique and will be memorable to many, but probably not for the reasons initially intended!

More Info: (Cycling Uniforms on Mashable)

One Comment

  1. mchong wrote:

    I agree with you. I don’t think the design was designed with the intention of degrading women. It was just poor choices with color and everything. I am very surprised the women actually wore the suits!

    Tuesday, September 16, 2014 at 10:54 pm | Permalink