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Carrying Death: It’s a Metaphor, See

This is such a cool packaging idea for cigarettes made by Reynolds and Reyner! I believe it is a very effective design, because it is very honest. Smokers know what they are getting themselves into with this kind of design. By carrying cigarettes in a casket, they realize what their decision can cost them. If a smoker is in denial of the effects of smoking, it is much worse of a habit. By carrying these and reminding themselves what may happen, they are less likely to want to pull a cigarette out of this packet. Smokers should realize what they are doing with every cigarette they put in their mouth.

I love the black/white coloring of the packaging, not highlighting anymore than it should. It’s a sleek design and one that I’d want to keep a long time (if I smoked), which only helps with the whole “no-smoking” theme for people who do. By not using the “mini-killers,” they’re prolonging your death and have a souvenir to prove it!

“They don’t kill you unless you light them. And I’ve never lit one. It’s a metaphor, see: You put the killing thing right between your teeth, but you don’t give it the power to do its killing.” –Fault in Our Stars

In this case, you keep the killing thing right in your pocket (or wherever people store their cigarette packs). Nice, huh? This way you don’t have to keep one teasing you between your teeth all the time.

2 Comments

  1. salmisk wrote:

    I think this is such a cool idea! If smokers carried these things around they would be reminded of the consequences of smoking each time they try to get one out, and maybe they’d just quit altogether. I think this is a great example of effective design and packaging.

    Friday, October 10, 2014 at 7:59 am | Permalink
  2. jbah wrote:

    This design is very unique and clever considering the subject, but I wonder how much it would get implemented. Would this package require smokers to take their cigarettes out of the pack they bought and into this one or is this how the cigarettes are packaged from the start? It seems like an extra step I don’t know if most people would go for. Stylistically though it would be neat to carry around, especially for Halloween!

    Tuesday, October 14, 2014 at 4:14 am | Permalink