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Color Psychology


I’ve recently came across a need to learn more about color psychology and I thought it would be a perfect topic to share with you. Welcome to the very short lesson on when and when not to use certain colors in the food industry. First off, stay away from dark shades. According to, dark colors such as purple, black, and blue are seen as more negative to consumers because they associate it with rotten food.

Bright colors like red have become more trendy in the food industry. Red has especially become a trend in logos lately. Even iTunes has changed from blue to red. Red is considered courageous, strong, passionate, and because it’s a bright color it is believed to make viewers hungry. It’s also considered sweet. Other bright colors also work well. Yellow colors are associated with sour tastes, like lemon. Green is tart like a lime.

Hopefully this has been helpful for you.


  1. brossell wrote:

    This is an interesting topic. I haven’t ever thought too much about color psychology. You’re image is eye catching; good choice. And I like your conversational tone.
    A couple potential critiques on the blog post:
    1. I think it might be helpful to provide a link to another source with more related information. You give your readers a short, interesting preview. It would be nice to have a convenient next step if we want to learn more about the topic.
    2. I think you might want to try to come up with a more attention getting opening. Why is this important? Is there a personal story you could start with?
    Right now the post seems to mainly be a list of colors and their effect. I feel like you’re missing a broader framework.

    Monday, March 2, 2015 at 9:50 am | Permalink
  2. lgordo11 wrote:

    When shopping for food, you don’t necessarily think about the color, you just know what food is suppose to be which color. When you actually take the the time and think of your favorite snacks and food and think what is the color of the packaging, you begin to realize the similarities in the bright colors. Reading your post, you begin to have one of those “ah-ha” moments because you don’t know your food to be associated with dark colors because you may think something is wrong with it. Although, some snacks to take this risk of using darker shades in their packaging such as Snickers, M&Ms, and Barbecue flavored Lays ships. With that being said, majority of the foods in today’s world are associated with brighter tone colors. Great Post!

    Monday, March 2, 2015 at 11:57 am | Permalink