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The Power of Advertising

1. Before it’s too late

Public Service Announcements - Social Issue Ad 1

2. Certain things hang on forever

Public Service Announcements - Social Issue Ad 2

3. Plastic bags kill

Public Service Announcements - Social Issue Ad 3

4. He has his mother’s eyes

Public Service Announcements - Social Issue Ad 16


 Above are some of the most emotional evoking advertisements that strike viewers to their core. The strong imagery, combined with a simple word or phrase, triggers such clarity in any audience who witnesses these ads.
There is something to be said about good advertising. The argument can be made that through advertising success is created. In organizations whose ads, like the ones above, evoke our senses. They pull us in to make a stand or lend help to outside sources. These ads start the public’s thought process about world issues. Individuals’ everyday lives zoom out of focus and the subject of the advertising  soars into view. People start caring about something other then themselves.
Advertising is powerful. The design behind advertising is even more influential. Conveying a message that creates such strong emotion can be contributed to a designer or design team that has a sure understanding of what they want their audience to feel. Designers have a job of enticing society. Whether they reach the audience through ethos, logos, or pathos, the designer can harness a successful advertising design by  grasping a concept with compelling imagery and corresponding text. A clear message is most important when advertising, as well as, creating careful language in any form of marketing design.
To see more of The 60 Powerful Social Issue Ads click the link below:

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