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Starbucks Logo Revolution


Who doesn’t know about Starbucks all over the world? You can always run into a Starbucks on the street corner, we are so familiar with the Starbucks logo but how many people know the history about its logo? I thought Starbucks logo was really attractive when I first saw it, it was so elegant and beautiful on the white cup. One of my classmates presented about the logo revolution in the other class, so I was wondering that how Starbucks logo changed into this beautiful pattern now and did some research on it.


This is what I found on the Internet, it hasn’t changed too much with the first original one but it does become more and more elegant and simple on its own way. We can see the first logo looks more like a printed collage, we can see a Sirens clearly. But along with the time changed, it became more connotative and elegant, it is hard to tell it is a Sirens if people doesn’t know about the history of Starbucks.

For me, I personally prefer the 1992-2011 version, green and black match each other perfectly and the Sirens pattern are really beautiful and attractive, just as its coffee itself. The latest one removed the brand name entirely and simplified the whole logo a lot, in a similar with Nike and Apple.

We can see the revolution of fashion through the logo change.


  1. aadams28 wrote:

    Thank you for posting this! Just the other day I was thinking about how lovely their logo was with the nice curvature and framing it provides. It’s really well done in my opinion. For starters, I’m shocked Starbucks was in around in the 70s but that’s awesome and interesting as well! Maybe their logo has some part in their success and helped them stick around throughout this entire period of time and become such a large corporation. Looking at the four differences, its obvious that each time they have resigned their logo, they have tried to simplify it as best they can. I’ve come to learn that sometimes when it comes to branding, simple is best. I do share your favorite choice for the logo of 1992-2011. The new logo is not as strong unfortunately.

    Thursday, September 17, 2015 at 11:53 am | Permalink
  2. lmazzate wrote:

    I am also interesting in logo history. I have researches Coca-Cola vs. Pepsi and it’s pretty interesting to see what they have developed over the years! I like seeing how Starbucks ditches the text entirely, showing that the brand has become so recognizable that they essentially do not need to label it. Thanks for sharing!

    Thursday, September 17, 2015 at 11:03 pm | Permalink
  3. gricci wrote:

    This progression really shows how much Starbucks has come with its brand recognition by ditching most of the elements that it originally had. I wouldn’t be surprised if it eventually simplifies to a green circle!

    Saturday, September 19, 2015 at 10:30 am | Permalink
  4. wazhar wrote:

    I really love seeing the improvement in Starbucks logo, I really like both logos between 1992 and 2011 it’s really nice and simple. but the different between both the one on 1992 was providing the name of Starbucks but then they removed it because I think they was trying to make it simple and it’s well done, also in my opinion they don’t have to provide the name of Starbucks because nowadays almost everyone knows what is this logo means and when you first see it you can know its Starbucks logo.

    Friday, September 25, 2015 at 1:29 pm | Permalink