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Its the D-O double G

Pentagram has recently teamed up with Snoop Dogg to help design a brand identity for his line of, what else but, marijuana eatables, such as candies, gummies, and chocolates, and bud packs. The name of his line is Dogg Treats (not actual dog treats so please don’t feed to animals) and he wanted his identity to be based on the idea of “Cali cool” with a laid back, colorful theme.

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Personally, I think the entire design is spot on for the brand. I love the logo with the golden marijuana leaf and the simple white boxes covering the colorful designs on the inside. It also doesn’t look tacky like what some people may think when they see anything associated with marijuana. I could definitely see myself just stopping and picking up the product based on the design alone, but I doubt we’ll ever be seeing this on the shelves of our local Giant anytime soon.