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Its the D-O double G

Pentagram has recently teamed up with Snoop Dogg to help design a brand identity for his line of, what else but, marijuana eatables, such as candies, gummies, and chocolates, and bud packs. The name of his line is Dogg Treats (not actual dog treats so please don’t feed to animals) and he wanted his identity to be based on the idea of “Cali cool” with a laid back, colorful theme.

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Personally, I think the entire design is spot on for the brand. I love the logo with the golden marijuana leaf and the simple white boxes covering the colorful designs on the inside. It also doesn’t look tacky like what some people may think when they see anything associated with marijuana. I could definitely see myself just stopping and picking up the product based on the design alone, but I doubt we’ll ever be seeing this on the shelves of our local Giant anytime soon.


  1. KC wrote:

    I LOVE THIS. I don’t even smoke, but I think it’s really cool. It almost looks like a fancy perfume bottle box. I’m sure the packaging will end up being collectible as well. Cute!

    Monday, November 16, 2015 at 11:36 am | Permalink
  2. Bria Bryant wrote:

    I love this as well. It makes me really want to buy it just because of how pretty it is. I love the fact that theres something so natural about it. I hate the name dog treats though…

    Tuesday, November 17, 2015 at 7:00 am | Permalink
  3. fsarris wrote:

    This is awesome. I’m jealous you beat me to it—I wanted to post about it too! I really love the packaging. The simplicity is really working for the product. I read about the design and how on the inside of some of the packages you’ll find some of his lyrics written in his handwriting…this is my favorite part!

    Wednesday, November 18, 2015 at 11:16 am | Permalink