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What if Pokemon were companies?

A friend recently shared with me a neat project done by design shop Pictogram, founded by and run by Sebastiaan de With, that gave individual Pokemon their own brands as if they were their own company. I thought it was really clever how he combines the Pokemon’s elemental type and their nature to make creative business descriptions and logos to represent each of their brands! Some of the descriptions even make subtle reference to their ‘futures’ which are actually the natures of the Pokemon’s next evolution which I thought was pretty cool. The project also has a fun statement which is:

Since the Pokémon Corporate Personhood Act of 2015, as spearheaded by Professor OAK, Pokémon became free to start their own companies, mandating the design of Pokémon brand identities.

We were on the forefront of this radical development and designed several visual identities for Pokémon.”

Here are some samples of his work:


“A mysterious company also under the Team Rocket Holdings umbrella, Zubat is rumored to be the company used for clandestine operations by the Team Rocket Holdings’ enigmatic CEO, Giovanni.”


“A Team Rocket Corporation subsidiary, Ekans is a medium-sized but tight-knit company that controls the Kanto and Johto region’s online gambling industry and game halls.”

“To pay homage to its business as a casino and gambling company the brand was designed with elements resembling a dice’s six-face for good luck.”


“Often called the impulse that powered a generation of Electronic Dance Music artists, Pikachu makes unparalled beat computers and synthesizers. Some say it has sparked a revolution in music!”


“Beedrill is Kanto’s premiere honey company, although has endured a fair amount of bad press lately due to rumors of poisoned batches of honey.”


“Bulbasaur is a relatively new but booming plant fertilizing company that has quickly become a consumer favorite. Some say the business is growing so rapidly it may soon evolve and flower into an entirely new business model.”


“Charmander’s claim to fame are its long-lasting matches, which both illuminate and burn brighter and longer than its competitors. Analysts have indicated high growth potential for this company.”


“Oddish started as an organic farmer collective in Maine, but has taken to the internet to spread its seeds and pollen far and wide. Some say its future looks dark, or even gloomy as the market presssures are increasing on the small green upstart.”

Are there any designs that you like from this project? Would you want to work at any of these Pokemon companies? You can find more from this project here and more of his other works on Pictogram’s site!


One Comment

  1. npatter2 wrote:

    This is such a cool concept–it makes me wonder what other characters could be turned into awesome logos from other shows!

    Sunday, April 24, 2016 at 5:50 pm | Permalink