Skip to content

Invisible Design

Craig Ward is an Illustrator and a Typographer who did this poster for Bucks New University, UK. It says BAD TYPOGRAPHY IS EVERYWHERE and behind it says GOOD TYPOGRAPHY IS INVISIBLE. How true, I wonder how many hours have been spent on making design look as though it has always been that way, surely it is uncountable. There must be some primitive poison-berry instinct in our brains that is going unused and is enabling us to notice all the bad designs at a glance. Even people who did not study graphic design can recognize when something does not quite work visually, even if they cannot tell you what is not working. Great design seems to be indefinable, and goes unnoticed as having been constructed at all, as if it has always just been there.

One Comment