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Invisible Design

Craig Ward is an Illustrator and a Typographer who did this poster for Bucks New University, UK. It says BAD TYPOGRAPHY IS EVERYWHERE and behind it says GOOD TYPOGRAPHY IS INVISIBLE. How true, I wonder how many hours have been spent on making design look as though it has always been that way, surely it is uncountable. There must be some primitive poison-berry instinct in our brains that is going unused and is enabling us to notice all the bad designs at a glance. Even people who did not study graphic design can recognize when something does not quite work visually, even if they cannot tell you what is not working. Great design seems to be indefinable, and goes unnoticed as having been constructed at all, as if it has always just been there.

One Comment

  1. Kenny Vu wrote:

    A great design is usually so perfected that it does seem as if it were to be that way and no other. It seems like a human tendency to notice what’s unpleasing, as if everything that were appealing is supposed to be that way.

    Thursday, March 26, 2009 at 11:14 am | Permalink