Skip to content

Let It Go, Let It Go.

You just created the most gorgeous logo, and poured your heart and soul into the design. You can’t wait to show it to your client! For the past 3 weeks, you’ve worked tirelessly in creating something beautiful that your client will love. You send the logo to your client for one final critique, and wait patiently for a response.

2 hours later you see a new message in your inbox. You think, “Ahh! This is it!”

You open it excitedly, and it reads, “Hi __________, thank you so much for all of your hard work, but I think I’ve changed my mind. While the logo is lovely, I think I want to go in a different direction completely. How long do you think that will take?”

A little part of your creative soul is crushed as you re-read it in disbelief.

You think to yourself, “Are you serious?”

e41a51a8aede28d6488fc2778fbe3938

Pleasing clients is never an easy task, and most of the time, it’s exhausting. As a graphic designer, you know how difficult it can be to convince your client why your design works. It’s not just about creating successful design elements, it’s about believing in your skills. The hardest thing I’ve had to learn as a new designer is to have confidence in my work. Confidence is what makes your client trust you.

That being said, not everyone will like your work, and you need to be ok with that. Because many of us start out as artists before transitioning into the design world, we tend to have an emotional connection/reaction to our work. In the design world, taking offense will only limit you. Being able to let things go will allow us to be a successful and effective designer.

4 Comments

  1. ilesiuk wrote:

    I can completely relate, unfortunately. The exact same feeling of disappointment happens sometimes when creating a design for a critique. I make it. I think it looks amazing and absolutely can’t wait to show it to the class and professor. But then when the time comes my “perfection” gets ripped apart and what I thought would be an A+ has become a B-. It’s the worst!

    Wednesday, September 28, 2016 at 4:47 pm | Permalink
  2. cburges7 wrote:

    As somewhat new to the graphic design field I think until we have our processes (and contracts) ironed out, this is very common. I think it’s important to not put all your eggs in one basket / get married to an idea – however, if it’s late in the game and your client switches things up on you, consider including a “scope creep” into your contracts. That way the client knows your process, where you are in that process and if they want to deviate from the original contract (whether it be ideas, content, number of revisions) they will pay !

    Thursday, September 29, 2016 at 11:51 am | Permalink
  3. rlacy wrote:

    Now know exactly how you feel and I do agree that confidence is important in getting your clients to trust you.

    Thursday, September 29, 2016 at 1:11 pm | Permalink
  4. neshehaw wrote:

    I thought this was really interesting. I think that in order to be the best designer you could be, confidence is the key to success not only for others, but for yourself.

    Thursday, September 29, 2016 at 7:15 pm | Permalink