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When Color Goes Wrong

This season the NFL is doing something special with Thursday Night Football. Every Thursday two teams are arranged to compete wearing a new style of jersey called Color Rush. These jerseys are mostly a full color and depending on the team it can be really distracting while watching a game.

A great example would be the Tampa Bay Buccaneers and the Los Angles Rams game. These had to be the most obnoxious colors ever seen in a football game. It was almost impossible to watch the game without getting blinded. I know I may be over exaggerating a bit but take a look for yourself.

bucks-and-rams-pic-1

From what I remember about the Rams when they use to play for St. Louis, use to wear a navy blue color. I didn’t really understand why they chose this neon yellow color because it had no relation to what they usually wear. Same with the Buccaneers. Even though they did wear red in previous games they never had the neon look. I thought and thought, then I realized what they did. I looked at the helmets and realized the color of their logo they always wear was the exact color of their jerseys. Maybe they thought this was clever, but I think this would only work for certain teams. For example: The New England Patriots. The blue they used was the same blue on the logo of their helmet. Which worked because the blue wasn’t intolerable.

pats-pic-1

 As you can see the NFL’s idea for these color rush jerseys only worked for certain teams. Maybe if they continue to do this for Thursday Night Football next year, they will redesign jerseys for the teams that need it.

After all it’s about watching the game right? We don’t need the jerseys distracting us from what matters most.

 

5 Comments

  1. mvarga15 wrote:

    http://ftw.usatoday.com/2016/09/funniest-tweets-dolphins-bright-orange-color-rush-uniforms
    Here’s a link that pokes fun of the Miami Dolphins color rush uniforms. My favorite is the Cheez-it. What if, and this is a huge stretch, what if they were using the colors to amp up the sensations associated with the color of the uniforms? Studies have shown that red/orange produce hunger cravings, hence why a lot of the fast-food marketing chains are either one of the predominantly used colors. You can test this hypothesis the next time you’re in a food court of your local mall. And perhaps the sponsor’s colors are connected to the team colors in some way. I’ll pay attention next Thursday to see if the commercial product color scheme is influenced by the team colors.

    Friday, September 30, 2016 at 1:57 pm | Permalink
  2. tbatzori wrote:

    I find the colors a bit too bright, but they don’t look neon to me. I agree with the previous comment. It might have something to do with marketing. Red colors do make people more hyper.

    Saturday, October 1, 2016 at 10:12 pm | Permalink
  3. echua2 wrote:

    If the motif is color rush then I think they succeed, having bright popped color is very rushy. Also LA has always use athletic yellow as one of their main staple (Lakers, LA Sparks, LA Galaxy), they were also LA Rams before they were St. Louis with the Vegas Gold color. If anything this probably also benefit them to blind their opponents LOL.

    Sunday, October 2, 2016 at 6:23 pm | Permalink
  4. rcho3 wrote:

    I actually think that the color rush idea is pretty fun. For me, personally, seeing a bunch of colors running around in a field of green is visually interesting. It could be art in itself!
    Imagine if they were to take a long exposure shot of a play to see lines of color interweaving.

    Wednesday, October 5, 2016 at 1:38 am | Permalink
  5. acheong2 wrote:

    I do like that idea of these different bright colored jerseys on a field, to help with visibility and figuring out which player belongs to which team. The color choice however is very vibrant and almost not appealing to the eyes. If they wanted to continue this, I would go with bright colors that maybe complement each other.

    Wednesday, October 5, 2016 at 7:45 am | Permalink