Have you ever seen the famous ‘Tongue and Lips’ logo from the band Rolling Stones? Of course you have. If you haven’t, you have been living under a rock for your entire life. You don’t even have to like the band itself, but you most probably have come across this simple but brilliant mouth.
This insanely popular logo was designed in 1969 by John Pasche, a college student at the time who accepted £50 (approx.$77) for the piece. However, according to an online inflation calculator this amount equals $513 in 2016. The average pricing for a freelance logo design nowadays ranges from $200–$400 based on complexity, so we can agree Pasche got a pretty good deal.
Not only did Pasche add £50 to his bank account, but he also secured work with the Stones for another four years, while continuing to gain popularity alongside the rock phenomenon that to this day is one of the biggest bands in the world. Where did Pasche get the inspiration to design this logo? Mick Jagger’s giant mouth and “sensuous lips” (Klara).
Klara, Robert. “How Mick Jagger’s Mouth Became the Rolling Stones’ Legendary Logo.”AdWeek. N.p., 20 July 2015. Web. 29 Jan. 2017.