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Changing Your Mood Is As Easy As Changing Your Cloths

Do you know the impact of color on our mood?

Well, I didn’t until I researched the impact of color on consumers.

 

In the past McDonald’s used red and yellow for their interior to invoke appetite even if you were not hungry and the same colors were also used to hurry the customers out of the store so it is open to the next customer.

In very recent years McDonald’s have redesigned their interior to be much calmer to keep people in there longer without creating the feeling of being rushed.

You are thinking why is this important? … Every design is important to have the correct color to invoke the proper mood in a consumer.

In the past, if you have selected a color solely because it looks good should be history now. On your next project select the proper color to be more affective. Here is a link to how to choose an effective color.

P.s. Next time you feel angry for no reason and you can’t figure out why…

Look at what color clothes you might be are wearing.

4 Comments

  1. Anisa Harris wrote:

    This is so interesting…I have heard of colors reflecting moods, like with mood rings…but not in this way. Thanks for sharing this post and the reference link!

    Saturday, February 25, 2017 at 9:54 am | Permalink
  2. Antonino Gugliotta wrote:

    Interesting post. I knew about McDonald’s change in interior design to keep customers in longer, but didn’t know how much color had to do with it. Good link too, will definitely use it in the future.

    Sunday, February 26, 2017 at 12:24 pm | Permalink
  3. Megan Trayers wrote:

    This topic is becoming more and more relevant, so nice choice. I love the chart!

    Sunday, February 26, 2017 at 1:35 pm | Permalink
  4. Emily Anderson wrote:

    Good choice of topic. I find the correlation between mood and color to be quite interesting. I’m glad you wrote about this topic.

    Friday, April 28, 2017 at 2:37 pm | Permalink