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Google | Blog #6

In 1998, Google launched their first logo: a serif, multicolored typeface. September 2015, Google introduced their new, fresh, sans serif typeface, keeping the same multicolored palette. This was no simple change. In fact, it was the talk of the design community for quite some time. Was this flat, rounded, minimal logo still staying true to Google’s brand? Or was this change influenced by popular trends? Personally I like the upgrade. The logo in itself it clean, and the typeface’s roundedness reflects the playfulness of Google. Although it may have taken a hit from some people, who cares? It’s Google!

 

5 Comments

  1. Kevin Vincent wrote:

    I agree with what you have mentioned in your article, Megan. I enjoy the new logo that Google has created, regardless of the hate that they may encounter. I personally think it looks cleaner and more “to the point”.

    Wednesday, March 22, 2017 at 7:30 am | Permalink
  2. Tim Kuo wrote:

    The new design is way better but to a normal (non-graphic designer) person, I think he or she probably didn’t even notice. BTW, I would love to work with Google since they redesign their logo for special occasions like holidays or celebration of a famous dead person.

    Wednesday, March 22, 2017 at 7:30 pm | Permalink
  3. Kimmy Sawettanan wrote:

    I totally agreed with you, I think the upgrade version of Google brand is better than the previous version.

    Friday, March 24, 2017 at 8:17 am | Permalink
  4. Kimmy Sawettanan wrote:

    I totally agreed with you, I think the upgrade version of Google brand is better than the previous version. Graphic Design has become more and more minimalist with negative space, I think Google also trying to fit in with he same theme

    Friday, March 24, 2017 at 8:18 am | Permalink
  5. Anisa Harris wrote:

    I think the logo design definitely works. Although I am a sucker for Times New Roman, the sans-serif design keeps it modern. I can’t wait to see where it goes from here.

    Friday, March 24, 2017 at 1:39 pm | Permalink

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