In 1998, Google launched their first logo: a serif, multicolored typeface. September 2015, Google introduced their new, fresh, sans serif typeface, keeping the same multicolored palette. This was no simple change. In fact, it was the talk of the design community for quite some time. Was this flat, rounded, minimal logo still staying true to Google’s brand? Or was this change influenced by popular trends? Personally I like the upgrade. The logo in itself it clean, and the typeface’s roundedness reflects the playfulness of Google. Although it may have taken a hit from some people, who cares? It’s Google!