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Saturday on a trip to New York I stopped by Time Square for the first time and was blown away by all the billboards. They blocked out the sun, well, not really but the did hide the buildings. Some of the billboards have even been built into the structure of the building, and they are no longer limited to static images and neon, but now include flat panel displays that show looping videos. This experience brought to mind a final paper being done in AVT395about billboards.

The first draft I saw read more like a manifesto against billboard, but it included some ethical and social questions. While Time Square may be an appropriate space for such commercialization it remains to be seen if other city areas would function with the same amount of signage.