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Better to see in Black and White

Here’s a tip for anyone who are unsure on their logo design, or any project they find themselves working within their future. Take your design and simply change it to a grayscale color-scale, and see whether it still works when the color saturation is removed. It is helpful to see the color harmony at work when reduced to grays. Furthermore, if you’re worried about contrast or if a logo can be instantly recognized, take that same logo and see if you can convert it to a pure black and white image. Once converted you can see whether those shapes are too complex of don’t seem to resemble the final product. Through utilizing these two simple tips, you’ll easily reduce (a little bit of) stress when designing.

3 Comments

  1. Rozzistar wrote:

    The skill that you just wrote about is critical to creating a visual composition that is balanced and stimulating. That is why in our studio foundations classes—such as photography 101, painting 101, and drawing 101—the professors always teach us to create in black and grey first. It is when students progress to more advance classes, that professors incorporate color theory into their curriculums.

    Wednesday, March 29, 2017 at 12:38 pm | Permalink
  2. Casey Chen wrote:

    I’ve always heard about this every time we’re told to design a logo, but I didn’t think about it in regards to art. You are right though Rozzistar. I remember starting out with black & white photos before we were allowed to move into color. I had forgotten it was just a basic visual skill to have.

    Friday, March 31, 2017 at 9:17 am | Permalink
  3. Casey Chen wrote:

    I’ve always heard about this every time we’re told to design a logo, but I didn’t think about it in regards to art. You are right though Rozzistar. I remember starting out with black & white photos before we were allowed to move into color. I had forgotten it was just a basic visual skill to have.

    Friday, March 31, 2017 at 9:17 am | Permalink