Skip to content

Who said you need to draw to design a logo?

Logos are designed to grab the attention of a possible consumer/client, so a pleasing icon or symbol will usually do the job.  However, some businesses have chosen much simpler tactics by using logotypes.  What makes a logotype unique is that it is a mark created using just a treatment of a typeface.  We have seen this in many cases such as the logos for IBM, Disney and of course who could forget the brilliantly designed FedEx logo.

Lindon Leader used a custom typeface which was inspired by Univers 67 (Bold Condensed) and Futura Bold, as well as two colors to create a unique logo that is easily recognizable.  The tight tracking creates an arrow between the letters ‘E’ and ‘x’, which usually goes unnoticed, however the logo itself is not.  The simple yet efficient designs prove that being a good designer is not always about who has the most drawing skills, but more about combining design elements and using what is appropriate, no matter how simple it may be.

2 Comments

  1. John Orrand wrote:

    I agree. Type treatments can be simple, direct, and sometimes the most effective way to communicate a message. No wonder the good typefaces are so expensive.

    Wednesday, April 29, 2009 at 7:12 pm | Permalink
  2. Greg Gibson wrote:

    I never noticed that the tight tracking created an arrow! I also absolutely agree with you, designers don’t need to be able to draw, as long as the can approach the subject creatively.

    Wednesday, April 29, 2009 at 11:39 pm | Permalink