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Like A Predator

How far is a product marketing company allowed to go to push their product onto their target audience? Is there a supposed limit or can we leave it to the better judgment of the creator of the commercial or ad campaign? I do not believe in limitation, but I can theorize a certain spectrum of ethic that goes into the conceptions of a commercial and the subjects depicted within. For example, there was a Jaguar commercial that aired not too long ago featuring a semi-famous Hollywood actor named Nicholas Hoult. The simple fact that celebrity inclusion in the explanation and televising of a product is the issue at hand. I find this phenomenon tacky as an aesthetic because the consumer knows that an actor is simply paid to portray and pretend. It is almost counter-intuitive to use a familiar face such as celebrities because it ensures that what is being shown to the viewer is merely a depiction and not a possibility like when less-known actors are hired into the advertisements.

2 Comments

  1. Oscar Rodriguez wrote:

    Celebrity usage is done to ensure that the product is known, simply because the celebrity itself already possesses a strong name recognition. However you can say that this isn’t the case when a company is just as memorable, if not more, than the actor used within the commercial. To be honest, even using unknown actors is just as suspicious, with the multiple “not paid actors” commercials showing the “realistic” reaction to a product. Using real people won’t ensure the reaction needed to really sell the product, because in the end an ordinary consumer won’t react as strongly to a new version or something entirely different from a company.

    Tuesday, April 18, 2017 at 5:27 am | Permalink
  2. Tim Kuo wrote:

    YOU MEAN YOU DON’T LIKE THOSE MATTHEW MCCONAUGHEY LINCOLN COMMERCIALS??? I love how SNL ridiculed those commercials. You are right about exploiting actors to sell products, but that’s the world we live in now.

    Tuesday, April 18, 2017 at 7:23 am | Permalink

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