Cereal box design is stunning. At first glance, this may seem like a ridiculous statement, because how can a product as simple as a box of cereal be a topic of discussion on this blog? There may be more to this topic than most may assume. Cereal box advertisers use psychological methods to sell their products. For instance, mascots that are used on the front of cereal boxes, such as Honey the Frog shown above, are intended to make eye contact with the consumer, to create brand trust. Studies have shown that if the mascot or any other representative that is shown on the cereal box is staring one straight in the eye, then the customers trust this brand, because we are trained to believe that when someone looks us in the eye, it indicates sincerity. This strategy on the sellers part works very well, because when consumers see that friendly-looking cartoon character staring at them sincerely, they want to buy the product for their kids.