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How Cereal Boxes are Designed

Cereal box design is stunning. At first glance, this may seem like a ridiculous statement, because how can a product as simple as a box of cereal be a topic of discussion on this blog? There may be more to this topic than most may assume. Cereal box advertisers use psychological methods to sell their products. For instance, mascots that are used on the front of cereal boxes, such as Honey the Frog shown above, are intended to make eye contact with the consumer, to create brand trust. Studies have shown that if the mascot or any other representative that is shown on the cereal box is staring one straight in the eye, then the customers trust this brand, because we are trained to believe that when someone looks us in the eye, it indicates sincerity.  This strategy on the sellers part works very well, because when consumers see that friendly-looking cartoon character staring at them sincerely, they want to buy the product for their kids.

 

5 Comments

  1. Naomi Berhane wrote:

    This was so interesting to read! Studying design I’ve become more aware of all the subtle tactics.

    Wednesday, April 19, 2017 at 7:25 am | Permalink
  2. Kareem Sabri wrote:

    I’ve always known the every brand uses (or tries) a psychological strategy to appeal to the consumer. However, I did not know that it would be the eye contact. I find it so interesting how companies discover and really delve deep into the psychology of the mind just to get sales.

    Wednesday, April 19, 2017 at 3:13 pm | Permalink
  3. Anya Cooke wrote:

    This was an awesome read! They all probably look super gaudy to appeal to kids too so that they can throw tantrums in the store and what not if they don’t get what they want lol

    Friday, April 21, 2017 at 9:25 am | Permalink
  4. Daniel Montano wrote:

    It also isn’t just the front of the box that makes cereal boxes so great, but the back as well. The simple games printed on the back just make you want to play them each time even though you already solved it many times before.

    Friday, April 21, 2017 at 10:41 am | Permalink
  5. Julie Tran wrote:

    Wow, never thought about how much people can put into designing a cereal box. But now thinking about it, it does make sense having a mascot will attract the little kids.

    Friday, April 21, 2017 at 1:53 pm | Permalink

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