Business advertising is huge. One of the first things that businesses want to establish with their customers is trust. If a customer visiting a website of a business whether it is a big corporation or not, will see the logo that they use and associate it with the company, seeing if the consumer can trust the company or not. If the company deals with the customer without making the buying process difficult or unethical, then the company will then create a trusting relationship with the customer. Most likely this will result in the customer coming back to the company to buy more of its products as well as possibly even telling their friends and family about them, giving the company more publicity. If a company builds strong and trusting logos for the public and its targeted customers, then this creates a corporate identity that the customers and the public will start to trust, which will then in most cases cause more revenue to flow into the company. If companies have a trusting logo, then people will build trust with them and will associate that logo with the company, resulting in a good reputation of the company as well as bringing in more income for the company.