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The Power of Red

Artists and designers can be called the magicians and wizards of the modern world, and one basic ingredient, in their book of design spells, is color. There are countless of psychological experiments and research that may leave many skeptical. Little does the average consumer know how much they are being manipulated subliminally. In essence, color is like data that is instantly downloaded and processed into one’s brain instantly. Whether it may be branding, logo design, or aesthetics, this design element of color is considered heavily by companies when it comes to advertising to the masses. Out of all the colors, the most eye catching and powerful stimuli to the brain is the color red.

The color red is used by many food companies, because they can actually stimulate hunger. Wearing red can instinctively can make someone appear more attractive. One of the most interesting studies I have encountered, due to its controversy,  is one done by Russel Hill and Robert Barton, where red colored sportswear can enhance the success in a sports team, giving a team with red uniforms an advantage. So next time you look at that “STOP” sign. Think about how red has affected you.

7 Comments

  1. Jun Hee Kim wrote:

    As time goes on or depending on ideology, the meaning of each color changes. A red color in communism symbolizes the blood of the members of the proletariat.

    Friday, September 29, 2017 at 4:53 pm | Permalink
  2. Ashley Kwon wrote:

    This was so interesting to read! As designers, it is especially essential for us to understand the dynamic impact and symbolism that colors have on individuals. Red, in this case, is super appealing, and based on different backgrounds and diverse cultures, it can also have different connotations to others. Nicely done!

    Friday, September 29, 2017 at 5:36 pm | Permalink
  3. Kathleen Larkin wrote:

    I agree that red is an intense, emotional color and it may represent the color of blood and war. When people are angry, they “see” red. Their faces may actually be red! Red is also romantic, think red roses and red lipstick. Red is the most advancing of colors. We see the red in an image before we see any other color. And so with designing it’s good to remember that a little bit goes a long way!

    Saturday, September 30, 2017 at 11:43 am | Permalink
  4. Jose Palmer wrote:

    This was a very intriguing read. I find it funny how much red that is used throughout design and how it appeals to the human eye. Reds used for various reasons such as hunger appeal, power, and even anger

    Sunday, October 1, 2017 at 2:20 pm | Permalink
  5. Diana Contreras wrote:

    Very true! There’s so much music out there celebrating the color red too, such as Little Red Corvette by Prince, Red Hot by Motley Crue, Red Red Wine by UB40 and many others.

    Monday, October 2, 2017 at 5:05 am | Permalink
  6. Nicole Judge wrote:

    I feel like I learned a lot from this post! I did not know that red excites hunger.I knew it was an eye-catching color because of how bold it can be, but I believed that was the main reason it was used in advertisement. Very interesting blog post!

    Thursday, October 5, 2017 at 5:48 pm | Permalink
  7. Maryam Nozary wrote:

    I always think about color and the meaning in culture and phycology and how it will affect my design. I think it is important for any artist or designer to think about color when creating design because how they feel may not be how others feel about a certain color and it can through off the entire design.

    Friday, October 20, 2017 at 3:22 pm | Permalink