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Why Writing Should Be Part Of Your Portfolio

As designers build up their portfolios, they often get hung up on the visual content and miss an important component that could set them apart from other designers. Supplementing your design portfolio with a thoughtfully written post allows you to share your knowledge with other designers, build your network, and position yourself as a leader in your field. Jake Peters, CEO of Contentacle, offers three valuable tips on writing efficient posts for designers who have trouble writing.

  1. Discover your passion – Writing about something you love to do and are passionate about can make it easier to write. Narrow it down to something specific that you specialize in, design is too broad.
  2. Set your schedule – Blogging consistently builds trust and increases readership. Make a schedule and word count that is manageable for you to avoid burning yourself out or putting unnecessary pressure on yourself.
  3. Make your content flow using themes – Making your content flow from week to week lets you take your readers on a journey—hopefully one that involves them becoming loyal subscribers because they can count on you providing insightful, valuable information on a consistent basis. Set a theme for the whole year and for each month, choose a theme that fits in with the overall year—and make sure they flow from each other.

In the beginning it’ll be tough to keep blogging consistently but stick with it. The more you write, the more comfortable you will get with the process. You never know what potential employer or client is reading, which could lead to a potential job.

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One Comment

  1. Nicole Judge wrote:

    It’s true, when I think about my portfolio, I focus solely on filling it with my visual projects and hardly think twice about including writing. This really gave me something to think about.

    Thursday, October 12, 2017 at 6:28 pm | Permalink