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Politics & Design Evaluation

We couldn’t say that winning elections is all about having a good logo.

As a graphic designer’s points of view, we can compare Hillary’s logo with Trump’s logo for US presidential campaign. According to Michael Bierut in an essay for Design Observer, he mentioned that the simple geometry of the H-plus-arrow wasn’t enough to represent Hillary Clinton’s graphic identity. Also, he said, “We had spent months developing a logo, Trump had spent years building a brand.”

The right arrow mark in the middle position is pointing a certain direction, but it doesn’t tell people where we are going or where Hillary is going. It shows me an ambiguous and disconnected image from reality. If Michael designs this same logo for Trump, it will become ridiculous in public opinion. If Hillary Clinton wins the election, the logo will be described as rigid, characterless, sharp and pointy.

Let’s go into Trump’s logo. The letter of “T” and “P” are interlocked with five red stripes to represent the American flag. It looks like the fashion brand Tommy Hilfiger. It is familiar with Americans’ lives. Because Trump became the U.S. president, do I have a positive perspective for the logo?


  1. Lauren Lapid wrote:

    Campaign logos are so interesting! That quote about how Trump has a brand is really telling—you can have a super strong logo, but in the end, brand recognition and knowledge is still half the battle.

    Friday, October 27, 2017 at 3:26 pm | Permalink
  2. Kathleen Larkin wrote:

    I agree campaign logos are really interesting because they are enormously impactful. When I first saw the Hillary logo, I thought the choice of typeface was underwhelming. I don’t understand why the arrow is pointing to the right, considering Hillary is a democrat. But given that we read left to right, it might be visually awkward if pointing to the left. So I would just remove the arrow from the design. Also, it’s too pointy for my taste. The color palette is not as strong as the Trump/Pence logo.

    On the Trump/Pence logo, I think I would have changed the size or spacing of the Pence type as it looks a bit like an eye chart to me. I do like the interlocking “T” and “P” letters. It resembles a university emblem, so maybe it makes that team look like the smarter choice.

    Friday, October 27, 2017 at 8:09 pm | Permalink
  3. Abigail West wrote:

    It’s funny that you mention this, because the logo you’ve posted for Trump was only in effect for a brief period of time because of all the vicious mockery it garnered on social media. Sure, you can read it as an interesting way of connecting the T and P, but enough people took it the “wrong way” that the campaign literally had to remove the graphic from their logo. I agree that Hillary’s logo is underwhelming, but I gotta disagree about your statement on the Trump/Pence logo– when people saw that, I don’t think they were thinking about fashion brands.

    Thursday, November 2, 2017 at 6:27 pm | Permalink