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The Graphic Design Influence

In today’s society we are overloaded with new brands and products that can really leave everyday consumers overwhelmed. As a graphic designer our job is to visually communicate a message that is aesthetically pleasing, which will draw that demographic of people in. Sometimes if I’m not sure about which product to get when choosing something I tend to look at the logo and the way the brand is presented before making my decision. Graphic Designers are visual influencers of today because they can make and or break a brand and everything that brand stands for. Designers are powerful creatives that make problems easier.