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Most designers do things following trends. Not because they are uncreative, but because that’s how the interests of the world have changed, and in order to stay relevant designers have to evolve with them. However, there can be an argument made that bucking trends and embracing minimalism is a surefire road to success. Being able to trim the fat so to speak and strip down designs to their core while still being able to recognize the brand is a great way to re invigorate said brand or logo. Even logos that have stood the test of time have greatly benefitted from change. Minimalism is a truly effective yet tricky result to complete, but if pulled of, can deliver unexpected results!


  1. Diana Contreras wrote:

    I’ve always been a fan of minimalism. After all, graphic design is about sending a message with as little text as possible while still getting your message out loud and clear.

    Monday, November 13, 2017 at 5:37 am | Permalink
  2. Nicole Judge wrote:

    I have never been a huge fan of minimalism, but I can say it can often look really nice in different contexts, such as with interior design. I think the picture you used was a good example!

    Thursday, November 16, 2017 at 3:36 pm | Permalink
  3. Maryam Nozary wrote:

    This is an interesting perspective on minimalism I’ve never considered. I always found it something to be lazy or plain but when I started out in graphic design I learned that minimalism is more of a challenge than I thought, in fact, it’s almost easier to just throw everything on a page. I think being able to strip away the design and keep it simple can really improve the purpose of the design.

    Wednesday, November 29, 2017 at 8:56 am | Permalink