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The Fresh Prints of Bel-Air

Print tangibleit’s classic. It’s tactile and personal, much more than an e-mail or an instant message. Print allows design to reach outside of the virtual realm and interact with the public through posters, signs, business paperwork, pizza boxes, things, stuff, and various other items.

I will admit that as much as I love the convenience of the internet, I always enjoy picking up a piece of printed matter and admiring/investigating it.

The smell of a fresh book, the grit of a newly turned page, the rich black ink and classical typefaces; all of which are unique characteristics of print. This uniqueness is why print will continue to last into the technological age. Print will continue to offer its substance to humanity for centuries to come.