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Abram Games: Maximum Meaning, Minimum Means.

Abram Games’ first school report said that he was “lazy, careless, untidy, and his drawing was weak” (N. Games, Abram Games: His Life and Work, 11). Fortunately, for Games, he took this as an opportunity rather than an insult. He turned the need to succeed into his passion and went on to become one of the most prominent British graphic designers of the 20th century whose work I genuinely admire.

Celebrated internationally for his posters, he fervently believed that the most significant impact came from the simplest of designs. His bold, seductive, innovative, combinations of image and text attracted clients such as Shell, The Financial Times, Guinness, British European Airways, the Royal Shakespeare Company, London Transport, El Al, and the United Nations. None of these clients, however, would compare to his biggest benefactor and greatest body of work during World War II, the British Armed Forces.

By the end of his life, Abram Games had gone from over-looked student to internationally acclaimed graphic artist and product designer. His remarkable career spanned over sixty years, and his work has left a lasting legacy. Games’ use of modern design techniques and creative talent for combining images and text, to maximize the impact of their message allowed him to achieve the objective of his personal design philosophy, “Maximum meaning, minimum means.”

Visit for more information on this iconic designer.

One Comment

  1. sficarro wrote:

    I learned about Abram Games in a design history class and really admired his work. I really appreciated the minimalistic approach he took and the compositions he was able to create. I think it is nice to know he did not just wake up one morning as an amazing designer as you mentioned. I think that’s something many designers forget. If you work hard you will get better!

    Friday, February 16, 2018 at 4:13 pm | Permalink