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The Power of Designers

Graphic designers have a powerful tool in their arsenal, the power of influence. It is a necessary tool in other to have a successful design. With this tool, designers can influence the government, business, and even the media. To graphic designers, visual work is a must; it is what can make or break a company. Visual work is what can make a person pick a box of cereal over another, it is what can change someone’s opinion. People are visual creatures, and they often judge based on looks alone and often get distracted after a couple of seconds. Designers have the power to decide how something should look and what it can communicate, they can aim for a specific demographic in mind and make it happen. Designers can also pull people’s heartstrings when necessary, that is how effective the tool can be. Ever picked a product based on how it looked? I’m certainly guilty of it, but the design was great, therefore I bought it. We need to embrace the power of influence, and learn how to utilize it to make a clever design.

2 Comments

  1. jkohorst wrote:

    I appreciated your post because I think about how often we, as students, learn about the methods by which we can influence people with designs, but we don’t think about who the person behind that design is. The next time that I create something I’ll have to remember that I’m the one with the amazing power to influence people through my color choice, layout, and typography.

    Friday, February 23, 2018 at 5:19 pm | Permalink
  2. arahma12 wrote:

    You have given some very insightful points on the true power of being a designer. Going back to how many can make a choice on a product based on the outer appearance, designers do have the blessing of making a choice and determining how something looks. In other words, it is not the design that makes the product look good, it is the artist behind the design who does.

    Friday, February 23, 2018 at 6:28 pm | Permalink