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60,000 Times Faster

Sometimes you can say more in 140 characters than with an entire novel. Well, 280 characters now that Twitter changed the character limit for their users’ posts. Social media has become one of the most critical tools for any public relations professional. Information has never spread so quickly.

The popularity of outlets like Snapchat, Instagram, and Twitter can be credited to the ease with which audiences can digest information. The character limits prevent users from creating long-winded posts that quickly lose people’s attention. However, their biggest draw is the common use of photographs and videos.

The brain processes images 60,000 times faster than text. Incorporating new media in posts grabs attention more easily and especially appeals to the Millennial generation, a demographic that companies are trying harder to appeal to as they collectively enter the workforce and begin to make more money.

Research about how the brain processes images: https://www.business2community.com/digital-marketing/visual-marketing-pictures-worth-60000-words-01126256

Research about the growing Millennial generation: http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/