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The Silent Activists

Almost every great movement begins with tragedy. February 14, Valentine’s Day, 17 members of the Stoneman Douglas High School community were shot and killed by a gunman, the most recent in a string of violent mass shootings. Although activists have spent the better part of the decade pushing for stricter gun control legislation, the students of Stoneman Douglas refuse to be silenced.

They are hosting the “March for our Lives” in protest of gun lobbyists’ influence on public officers. This is a common public relations tactic to promote social causes because it draws mass media attention.

Many graphic designers believe that design plays an instrumental role in creating social change. Here is the logo for the cause.

By creating a logo for the march, the organizers give the event its own unique identity and ensure that it remains memorable throughout history. People will put the logo on stickers, shirts, and other marketing material. Though silent—the artist for the march’s logo is unknown—design is one of the most memorable elements of any movement.


  1. sficarro wrote:

    It is sad that this design was created out of such tragedy. However, it shows how much power we hold as designers. We are able to create who unified movements with one really well-executed logo and brand. This is a powerful skill that many designers forget we possess. This post kind of put my ability to make a difference in the world into perspective actually.

    Friday, March 2, 2018 at 2:51 pm | Permalink
  2. zworrell wrote:

    Hearing about events like these are sobering. Through this tragedy, people from many different walks of life were able to come together — unified under one logo. You may not know the person standing next to you at a protest or memorial, but you are linked by your beliefs and support of the cause knowing that you wear the same “march for our lives” sweatshirt. I believe design is truly powerful, and I’m appreciative that my major allows me to learn how to create such moving content.

    Thursday, March 8, 2018 at 8:04 am | Permalink