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The Good, The Bad, and The Slightly Horrifying

Alright. Don’t get me wrong, University Mall Theater (commonly referred to as UMall) really isn’t a bad place. They’ve got great movie prices and you really can’t find better customer service. However, being a sweetheart and hosting two buck movie nights doesn’t mean you make the best design choices. I guess I’m beating around the bush here, so I’ll get right to it.

Their website sucks.


I would understand it if they’re trying to be quirky or cute, but don’t they want to generate revenue? As a Mason student, I know that this theater is a great place to kick back and procrastinate —purely from word of mouth. But what about families that are visiting from Wisconsin and don’t know anything about Fairfax? They’re going to go online and look up “places to go”, and when they find the UMall Theaters link, they’ll laugh. A lot. Until they stare at it for a while and realize that it’s an actual website for an actual movie theater. Then, appalled, they’ll close their laptop and probably stay in Wisconsin.

Apparently, their site has looked this bad for years. One of our blogger friends emm1288 posted about this in TWO THOUSAND TEN. And here we are, eight years later.

You’ve had enough time to be quirky, UMall. It’s time to rebrand, and I’m sure any design student at Mason would be happy to help.

[check out their website here:]



  1. zpalmer2 wrote:

    I agree 100% its attroatious I’ve been wondering for quite some time why they haven’t done anything about it… time to write a proposal lol

    Thursday, March 8, 2018 at 4:33 pm | Permalink
  2. kmastran wrote:

    I have never seen a website with so many colors. I wonder what the person was thinking while making that. I don’t even want a phone case with that color combination. It hurts my eyes. I also agree with ZPALMER2. You definitely should write a proposal!

    Thursday, March 8, 2018 at 5:53 pm | Permalink
  3. rbuisson wrote:

    I’ve been using this website for nearly four years now, so I’m no stranger to the odd look of the UMall Theaters site. That being said, for me this brings up the topic of who is the judge of good aesthetics in design. Should every website look like it was “Designed by Apple in California”? Or is there room for “Outsider Art” in design? At least in my eyes, I’m not entirely mad at this design. It’s definitely not what I would do, but variety is spicy, and it’s at least memorable, for better for for worse.

    Friday, March 9, 2018 at 4:15 pm | Permalink
  4. arahma12 wrote:

    Not only is the university mall theatre website too colorful, it’s incredibly bright and hard to look at. The theatre definitely deserves a redesign for their website. It is a great place to go catch the latest movies at the best prices and they deserve to let others know about it.

    Friday, March 9, 2018 at 6:47 pm | Permalink
  5. jkohorst wrote:

    Another blog post was made about UMall’s website in 2010?! Wow! I agree that the theater deserves an update and should ditch the bright colors, but who’s to say that isn’t the look the theater is going for? If UMall wants a throwback designed website, I think there is some room for compromise between modern design practices and the quirkiness they want to uphold.

    Friday, March 9, 2018 at 8:20 pm | Permalink