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The Good, The Bad, and The Slightly Horrifying

Alright. Don’t get me wrong, University Mall Theater (commonly referred to as UMall) really isn’t a bad place. They’ve got great movie prices and you really can’t find better customer service. However, being a sweetheart and hosting two buck movie nights doesn’t mean you make the best design choices. I guess I’m beating around the bush here, so I’ll get right to it.

Their website sucks.


I would understand it if they’re trying to be quirky or cute, but don’t they want to generate revenue? As a Mason student, I know that this theater is a great place to kick back and procrastinate —purely from word of mouth. But what about families that are visiting from Wisconsin and don’t know anything about Fairfax? They’re going to go online and look up “places to go”, and when they find the UMall Theaters link, they’ll laugh. A lot. Until they stare at it for a while and realize that it’s an actual website for an actual movie theater. Then, appalled, they’ll close their laptop and probably stay in Wisconsin.

Apparently, their site has looked this bad for years. One of our blogger friends emm1288 posted about this in TWO THOUSAND TEN. And here we are, eight years later.

You’ve had enough time to be quirky, UMall. It’s time to rebrand, and I’m sure any design student at Mason would be happy to help.

[check out their website here:]