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Mon Dieu, c’est Déjà Vu!

So, we all know that brand recognition is important. Having your own typeface can really help to enhance your company’s recognition in society today. Some typefaces we may recognize in big brand logos turn out to be common household typefaces that have been tweaked. Sometimes lengthening, squaring, pushing and prodding different letters make all the difference in creating a subtle mood in your logo. Companies usually like to get the bang for their buck, so instead of paying a huge sum of money to coin their very own typeface, making small adjustments to pre-existing ones seem to be the way to go.

Here’s an idea. Try your luck in guessing which typefaces these popular logos originated from! Have you already seen them before? The logo is on the left and the typeface it came from is on the right. (I’ll put the answers at the bottom of this post, but try not to cheat. Also, let me know how easy or hard it was for you in the comments below!)




Facebook: Klavika

PayPal: Veranda

Absolut: Futura

LinkedIn: Myriad Pro

Giorgio Armani: Didot LT

Skype: Helvetica


  1. shaddou wrote:

    wow I wasn’t expecting to be familiar with most of the typefaces used by these huge companies !!!!

    Friday, March 23, 2018 at 3:12 pm | Permalink
  2. atowner wrote:

    Wow dang, I’m both ashamed and impressed with myself for recognizing these fonts, but not being able to tell that they’d been altered! Rounded Helvetica is definitely news to me. Now I’m gonna be squinting at every logo I see, trying to figure out what font they are.

    Friday, March 23, 2018 at 3:49 pm | Permalink
  3. jkohorst wrote:

    I am surprised that with a few transformations and kerning, a corporate logo can be achieved using the most commonplace of typefaces. Do you think big company logos are familiar to us because we see them all the time, or do you think we’re actually just recognizing common typefaces?

    Friday, March 23, 2018 at 3:58 pm | Permalink