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First Impressions

In my last post, I discussed how strong branding improves a company’s public relations because it shows that the organization understands its own identity. When an organization has a distinctive identity, they express that they know the services they offer are unique and worth investing in.

Logos are consumers’ first impressions of a company’s brand. Although it is an element of visual identity, it must also reflect a company’s mission, values, and it is also a way to show how a company has evolved.

Continuing with the Apple example, the image below showcases how Apple’s logo has become more streamlined and minimalist over time.

The logo changes reflect Apple’s dedication to keeping up with and even leading trends. When examining the logo itself, a consumer should know to expect simplicity and modernity from the company’s products and services. It is then up to the public relations professional to reflect these same values while maintaining customer, investor, and media relations.



  1. kcarvalh wrote:

    Apple has come a long way!! And it’s incredible how recognizable this little and simple logo is in our society nowadays. I can’t wait to see the next progress they make with the logo.

    Friday, March 30, 2018 at 5:24 pm | Permalink
  2. rmoore25 wrote:

    This is a really good point. I think more and more companies are coming to realize that well-designed logos (and even websites) will bring in more of an audience.

    Friday, March 30, 2018 at 5:39 pm | Permalink
  3. hportil wrote:

    I think what’s more amazing is that it took Apple 16yrs to go from black to grey. Makes me wonder how much that cost them.

    Friday, March 30, 2018 at 6:58 pm | Permalink