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Can you read me now? Serif vs. Sans-serif

For most people typefaces are pretty insignificant but, to graphic designers like myself, they are an essential feature of the overall design. Typefaces give subliminal messages that can either entice or revolt readers. That is why the first determination to be made when selecting a typeface for print is, serif or sans-serif?

A couple of factors that are taken into account when making this decision is color and audience. Serif strokes can be thin or thick, subtle or robust. Delicate serifs such as Didot run the risk of breaking up when reversing them out of a dark color or printing them in CMYK. Either a serif typeface with robust features or opting for a sans serif typeface would be the solution.

Doing your research on your audience is very important before making any decisions. When selecting a typeface for young children, or someone who is learning to read, sans serifs are preferable, as their letterforms are easier to recognize. This can also be relevant when designing for readers with specific visual impairments.

Remember, no matter what you are designing, NEVER USE Comic Sans.

One Comment

  1. zpalmer2 wrote:

    Interesting topic although you could have gone further into details, maybe link and article related to the topic. It’s an interesting topic because serif fonts are supposed to be easier to read… the serifs lead your eyes. But I have found that for myself, I have an easier time reading books that are sans vs ones that are serif.

    Friday, April 13, 2018 at 11:27 am | Permalink