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How to Attract Graphic Designers

As graphic designers, we know what makes good design; consequentially, we know what makes bad design too. The City of Los Angeles creatively capitalized on this principle when they posted a job opening on their Facebook profile earlier this year. Horrendous in its design, the job listing drew the attention of designers and non-designers alike. The irony of the post gave way to media attention and viral spreading of the bad design.

When I was first shown this ad, I could not believe it was real. Surely a legitimate ad for a graphic design position would be professional, and at the very least not include text in Comic Sans, right? To my surprise, following the link sends you to a very professional job listing for a graphic designer. Apparently whoever is in charge of job listing for the City of Los Angeles has a good sense of humor.

Considering the principles of design, the City of Los Angeles’ ad is bad, but as an ad, I would argue it is very effective. Could you say then that the design is so bad, that it’s good?


  1. zworrell wrote:

    This is hilarious. I know that if I saw this ad, I would automatically be drawn to click on it and examine it in its entirety. LA sure does know their audience! They somehow knew that design buffs would be appalled and pulled to their content. I vote that the design is so bad that it IS good, genius even.

    Tuesday, April 17, 2018 at 8:08 pm | Permalink
  2. aburke20 wrote:

    I agree that is the best way to describe the ad. The sole purpose of the ad is to draw in potential candidates for the new job opening, which they successfully accomplished. I think it would be interesting though to see if this concept worked just as well when expanded over to other professions, such as a poorly designed website looking to hire a web designer. It certainly would be funny to see.

    Thursday, April 19, 2018 at 10:44 pm | Permalink
  3. bscott15 wrote:

    I think this ad is so funny. I wrote a blog post on this a couple of weeks back. I like that it is so bad, that it actually works. I love it when wit and humor is used in graphic design

    Saturday, April 21, 2018 at 11:19 am | Permalink