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Keep It Simple, Silly

Does anyone remember Google Glass? The super high-tech, kind of dorky looking glasses Google released in 2015? If you don’t, I wouldn’t be surprised. Although Google is a multi-million-dollar enterprise, their release of Google Glass was a flop due to problematic design.

(And just for reference, if any of you guys are familiar with the show Ned’s Declassified School Survival Guide, Google’s product looked a bit like Cookie’s glasses)

Though the idea of combining glasses with a smart device sounds pretty genius, Google Glass’ design appeared pretty awkward and unattractive.

Here’s Google Glass. Could you see yourself wearing them?

For this reason, their sales were underwhelming and Google Glass ceased production. Google’s design focused on emphasizing the technological features of this product, but they were woefully unsuccessful. I’ll put this in terms I understand.

Say you know a really talented guitarist, and they play several riffs and cool guitar solos for you effortlessly. Wouldn’t sitting back and listening to their awesome skills be much more enjoyable than listening to them explaining every single chord progression and finger placement they’ve done in order to produce their sound?

In a way, Google is the over-explaining guitarist. They made a product with technological advancements, much like many other smart products out there. However, instead of using a simplified and straightforward design (like android watches, etc), they decided to beat us over the head with the visibility of their tech features. Look! A huge thumb drive is clinging to the side of my face! Look! A glowing chip is obstructing my vision! These glasses are certifiably, undeniably smart!

This is my belief: consumers love products that seem effortlessly functional. The simpler a product appears, the more accessible it seems and the more we’re impressed with its technological features.

What do you guys think?

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