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Dutch Uncle – Noma Bar

Throughout my time studying for my BFA in graphic design at George Mason, I have tried to familiarize myself with the different styles and techniques of well-known graphic designers. One of those designers being the Israeli-born designer Noma Bar. I first observed his work at Reagan National Airport; it was the series of posters he created for the IBM’s “Smarter Planet” campaign. I couldn’t get over how he used negative space to visualize IBM’s hope for a better tomorrow.

Since then I have followed his career closely, and have even attempted to emulate his successful use of negative space. One instance was when I was asked to design a series of book covers for my AVT 311 – Design Methods class. I found the process of using negative space very difficult; it made me appreciate his talent even more. Please check out his work. I am sure you will be as amazed as I am.